Printer Friendly

'STICK' WITH THE SUMMER'S HOTTEST TREND; BARQ'S ROOT BEER GIVES AWAY FREE REMOVABLE TATTOOS

 NEW ORLEANS, June 1 /PRNewswire/ -- You can look like your favorite stars including Madonna, Julia Roberts, Flea and Slash and make your mark with this summer's hottest trend -- a tattoo! Unlike these stars, though, you don't have to wear to your body art for the rest of your life. Barq's Root Beer is giving away free Barqtoos, brightly colored temporary tattoos like those worn by the 1992 U.S. Olympic women's swimming team.
 Whether you have a bit of the devil in you, or you're an all-around good kid, there's a Barqtoo for you! The 36 hot designs include flaming hearts, little red devils, scorpions, prowling panthers, burning electric guitars, budding roses, dancing unicorns, delicate butterflies and more! These same body art designs sell for $4-$5 in stores.
 "With the country's hippest, hottest bods sporting tattoos, the truly wild and wacky `with it' crowd will want to adorn their bodies with this fabulously fun and funky form of body art. Now, with Barqtoos, they can without incurring the wrath of mom and dad," said Rick Hill, vice president national marketing.
 A different Barqtoo design will be available free beginning June 1 through August with every 12-pack of Barq's Root Beer and Barq's Dieto?ot Beer . write-in offer for the free Barqtoos appears on 2-liter bottles. With the valuable cents-off coupon offered in each pack, your parents can afford to buy Barq's all summer long so you can collect each of the 36 designs.
 Barqtoos are easily applied with water, last up to 10 days, and won't come off when you swim or shower. The best part is, they look just like the real thing! And if it turns out not to be you, the Barqtoo can be removed easily with rubbing alcohol.
 No one is quite sure where tattooing started, but it's thought that the first tattoos came from cave paintings which were copied onto the body to make men appear terrifying to their enemies. The practice was especially popular in the South Pacific, where in some regions, it was, and still is, common to tattoo every part of the body. The word "tattoo" originated from the Tahitian word for body decoration, "ta tu."
 Tattoos were the rage during World War I and became popular again in the 1960s. Today's revived interest in tattoos has been attributed to MTV by Don Baker, vice president for the National Tattoo Association. Popular MTV musicians like the Red Hot Chili Peppers and Guns `n Roses, who all sport tattoos, have stimulated the desire for body art.
 Based in New Orleans, Barq's Inc. is known for outrageous promotions and techniques behind its flagship root beer. Available in 85 percent of the United States, Barq's is positioned as the "One With Bite." Barq's Inc. also markets Barq's Red Creme Soda, Barq's Diet Red Creme Soda, Barq's French Vanilla Creme Soda, and Barq's Diet French Vanilla Creme Soda.
 -0- 6/1/93
 /CONTACT: Briggen Wrinkle of Marcey Monyek & Associates, 212-261?35/


CO: Barq's Inc. ST: Louisiana IN: FOD SU:

SM -- NY013 -- 3766 06/01/93 08:11 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 1, 1993
Words:513
Previous Article:ALCOA, REYNOLDS, USWA, ABG REACH NEW LABOR AGREEMENTS
Next Article:SYSTEMATIC FINANCIAL MANAGEMENT INC.RECONFIRMS INFORMATION IN SCHEDULE 13D
Topics:


Related Articles
BARQ'S ROOT BEER 'CAPITALIZES' ON DEMISE OF SOVIET UNION, CONDUCTS 'SOVIET UNION GOING OUT OF BUSINESS SALE'
BARQ'S ROOT BEER TAKES A BITE OUT OF CALIFORNIA, THE COUNTRY'S LARGEST ROOT BEER MARKET
YOU MATCH, YOU LOSE -- CONTROVERSIAL DNA MATCHING PROVES KEY IN NEW BARQ'S ROOT BEER NATIONAL SWEEPSTAKES
HALLOWEEN RITUALS OF DRESSING UP AND TRICK-OR-TREATING ARE ALIVE AND WELL
HOLUSION ART CREATES FRUSTRATION, ELATION, EYE STRAIN AND, FOR BARQ'S DRINKERS, A SMALL FORTUNE
DR PEPPER/CADBURY CEO REACTS TO ACQUISITION OF BARQ'S, INC. BY THE COCA-COLA COMPANY
THE COCA-COLA COMPANY COMPLETES ACQUISITION OF BARQ'S, INC.
MTV BEACH HOUSE/MUG ROOT BEER PROMOTION DRAWS MORE THAN 10 MILLION CALLS IN ONE DAY
BARQ'S BITE SET TO GRAB ROOT BEER CATEGORY LEADERSHIP; NEW ADVERTISING, PROMOTION AND AVAILABILITY TO MORE CONSUMERS
J&J wins 2002 new product award from C-Store News.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters