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'REEL ON HAI' INVITES ARTISTS, DESINERS FOR MAJOR EVENT.

Reel on Hai invites artists, designers and architects to transform cable reels which are installed in schools, public parks, hospitals and universities located in prominent and landmark locations, in Karachi such as Saddar to Lyari, Clifton Beach to the Airport, and Safari Park and Hill Park to Orangi Township. Each unique work aims to engage the community with activities designed around the work to sensitize them to art and the role it can play to project the dynamism of a society.

Reel on Hai recycles a common object like the cable reel which is a symbol of Karachi's industrial power and it's never ending expansion into an artwork. Karachi is also a city made ugly by the excessive garbage it produces so art from discarded objects is a powerful green gesture that will elevate waste with imagination and innovation.

The Karachi Biennale Trust is an art platform that will host the largest international art event Karachi Biennale (KB) in Pakistan's largest city starting 22nd October 2017. The primary aim of the KB is to take art out of the gallery space and to celebrate the extraordinary talent of artists with a larger public audience and art enthusiasts from Pakistan and around the world.

Reel on Hai is part of the public art initiative of the Karachi Binneale Trust in Pakistan.

The initiative has received an overwhelming response from local artists across Pakistan. It also attracted interest and contribution from international artists such as Giuseppe Percivati (Italy), Maurizio Boscheri (Italy) to name a few, who especially flew down to Karachi, Pakistan to paint the cable reels and leave a message for the masses.

40 reels have been installed in over 30 different locations that vary in sizes between 6 feet upto 5 feet. Artists and architects have use the cable reels distinctively to communicate messages of peace, hope, diversity, conservation while some artists have used the cable reels for functional objects by converting them into furniture for school, kiosk and a reading booth. The activity is in progress and will conclude by end 2017.

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Publication:Pakistan & Gulf Economist
Geographic Code:9PAKI
Date:Oct 15, 2017
Words:385
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