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'OUT OF THE BLUE' -- NEWSLETTER LAUNCHED TO HELP EX-IBMERS GET IN FROM THE COLD

 LOS ANGELES, Jan. 5 /PRNewswire/ -- What do you do when you have spent an entire career with IBM, and suddenly Big Blue hands you a pink slip? For the 150,000 workers displaced by the sharp cutbacks at the once mighty computer company, the answers are in "Out of the Blue," a newsletter written for -- and by -- former IBMers.
 "Out of the Blue," which makes its debut this month, will provide readers with information on everything from how to start their own business or look for another corporate job, to the best way to handle the stresses that inevitably affect both ex-employee and spouse.
 "For men and women who may have spent most or all of their working lives at IBM, the emotional impact of having to leave in the prime of their careers can be traumatic," says Editor Rick Weiner, who took early retirement when his corporate communications post was eliminated after 26 years with IBM.
 The newsletter will also report on how Wall Street and computer industry analysts evaluate the health of IBM. The reason? IBM's stock -- purchased at formerly lofty prices under company-sponsored investment programs -- is a big part of the investment portfolios of many former employees.
 The focus of the newsletter will be on how ex-IBMers are restructuring their lives. It will feature profiles of men and women who have found a new career position or have started a small business of their own -- and will examine the mistakes many have made along the way.
 "Out of the Blue" will also encourage networking among IBM alumni, says Weiner. "If you are setting up as a computer consultant, you know that there are a lot of your former colleagues out there who were -- and still are -- the best in their business," he said.
 A number of current IBMers are subscribing, says publisher Alexander Auerbach, a financial communications consultant in Sherman Oaks, Calif. "Some want an outsider's view of IBM, while others are wondering if the axe could fall on them next," he said.
 The monthly newsletter costs $39.95 for 12 issues. Subscription information is available toll-free at 800-871-BLUE.
 "Out of the Blue" is not endorsed by or connected in any way with International Business Machines Corp.
 -0- 1/5/94
 /CONTACT: Alex Auerbach, 818-501-4221/


CO: International Business Machines Corp. ST: California IN: CPR SU:

NY-LS -- LAFNS1 -- 9151 01/05/94 07:32 EST
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Date:Jan 5, 1994
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