Printer Friendly

'No smoking' signs actually drive smokers to light up a cigarette.

London, May 6 (ANI): A new psychological study has found that 'no smoking' signs evoke desire in smokers and encourage them to take a puff. According to scientists, this is called the 'ironic effect' on smokers.

"You get ironic effects when you couple information that people perceive with negation," the Daily Mail quoted Brian Earp, researcher from Oxford University as saying.

"No smoking signs in particular are everywhere. If you're a smoker walking down a street you're likely to pass five or six of these signs in windows or on doors. If you have a chronically positive attitude to smoking this could boost your craving," he added.

To fortify the theory, Earp's team conducted a test on a group of smoking volunteers by showing them a number of photographs related to 'no smoking' signs.

The results showed that participants, who had earlier been shown the signs, were more drawn to smoking-related images such as ashtrays and cigarettes.

"What's interesting is the ironic effect of the negative image. No smoking signs are meant to discourage an activity but what happens is you get a kick back so that the very item that's supposed to be prohibited becomes more desirable," Earp said.

The study will be presented at the British Psychological Society's annual meeting in Glasgow. (ANI)

Copyright 2011 Asian News International (ANI) - All Rights Reserved.

Provided by an company
COPYRIGHT 2011 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Asian News International
Date:May 6, 2011
Previous Article:US Navy seals shot Osama as he lunged to grab guns.
Next Article:77 percent of Americans say Obama was born in US: Poll.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters