Printer Friendly

'MIRACLE' CURES FOR HAIR LOSS? -- BUYER BEWARE! A FREE CONSUMER'S GUIDE OUTLINES MEDICALLY PROVEN TREATMENTS

 KALAMAZOO, Mich., Feb. 9 /PRNewswire/ -- Every day, consumers are lured by advertisements to try "miracle" hair loss treatments that do little more than raise a few eyebrows. Unfortunately, for the more than 50 million men and women with hair loss, the search for an effective treatment can be as frustrating as hair loss itself, unless they first consult a doctor.
 "I've had patients who have come to me after spending hundreds and sometimes thousands of dollars on snake-oil treatments that are absolutely useless in treating hair loss," says dermatologist Lorna Thomas, M.D., of Detroit. "Since hair loss is a medical condition, consumers should always consult with a dermatologist or their physician to discuss treatment options."
 Not surprisingly, bogus hair loss products have been around for thousands of years. In fact, "miracle" remedies date back as far as 1150 B.C., when Egyptian men anointed their bald spots with a mixture of fats from ibex, lion, crocodile, serpent, goose and hippopotamus in hopes of reversing hair loss. While today's bogus treatments are less exotic, they continue to confuse consumers. However, medically proven treatments do exist.
 To help consumers sort through the myriad of hair loss treatments, a free brochure entitled "From the Bogus to the Bona Fide: A Consumer Guide to Hair Loss Treatments" is now available. The brochure stresses the importance of consulting a dermatologist or physician who specializes in hair loss, and also discusses bona fide 20th century treatments, including Rogaine Topical Solution (minoxidil two percent), manufactured by The Upjohn Company, hair transplants, hair weaves and hair pieces.
 In addition, consumers are provided with a detailed description of each treatment, its effectiveness and the approximate cost. To receive a free copy of the brochure, please write to: From the Bogus to the Bona Fide Brochure, P.O. Box 989-NL, Dearborn, Mich. 48121.
 The Upjohn Company is a worldwide, research-based provider of human health care products, animal health products, agronomic and vegetable seeds and specialty chemicals. Headquartered in Kalamazoo, the company has been dedicated to improving health and nutrition for more than a century.
 -0- 2/9/93
 /CONTACT: Monique da Silva, 212-213-7122, or Kelly Decker, 212-213-7769, both of Manning, Selvage & Lee for The Upjohn Company/


CO: The Upjohn Company ST: Michigan IN: SU:

SM -- NYFFNS6 -- 4412 02/09/93 07:07 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 9, 1993
Words:384
Previous Article:SPRUCE UP FOR SPRING WITH AT-HOME SPA TREATMENTS
Next Article:BEGINNING PRESS: THE RALPH NADER OF ROUGE EXPOSES THE WINNERS AND LOSERS AT THE COSMETICS COUNTER
Topics:


Related Articles
UPJOHN LAUNCHES PROGRAM-LENGTH ADVERTISEMENT FOR ROGAINE
UPJOHN ESTABLISHES INTERNET SITE FOR ROGAINE HAIR GROWTH TREATMENT
ROGAINE WILL BE SOLD OVER-THE-COUNTER
NEW ROGAINE TV COMMERCIALS BEGIN
Rogaine Online is Launched
We're baldly going where no baldies have gone before; IRISHMEN READY FOR HAIR-LOSS CURE.
Snake oil is alive and well and living on the Internet, claims fair trading survey.
The Hair-Loss Cure.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters