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'MARKETPLACE' LISTENERS TITLE WOODY ALLEN'S NEXT FILM

 'MARKETPLACE' LISTENERS TITLE WOODY ALLEN'S NEXT FILM
 LOS ANGELES, Sept. 15 /PRNewswire/ -- "Five Easy Nieces" was just


one of the many clever titles for Woody Allen's next film that listeners sent to Lenore Skenazy, producer/commentator and contest creator for American Public Radio's "Marketplace." Submissions were made in response to the latest installment of "The Next Big Thing" game that is an every third Monday feature of the program. The best entries will be heard on "Marketplace" when it airs on Monday, Sept. 21.
 Of course, topping the irony of the real title of his current film, "Husbands and Wives," is no mean feat, but "Marketplace" listeners managed to come up with titles like, "Father and/or Groom of the Bride," "With Six You Get Custody," "Sleeper By The Dozen" and "Take The Co-ed and Run." Others included a variation on Hemingway as "The Old Man & The Soon Yi" plus "The Prince of Toads" and "The Five or Six Commandments." Thrillers were represented by "Sleeper with the Enemy" and "The Hand That Robs the Cradle."
 But the winner on Sept. 21 -- the lucky listener who gets the fabulous "Marketplace" prize Skenazy never actually gets around to describing -- is Rhoda Grossman of Sausalito, Calif., for "Crimes and Mia's Minors."
 "The Next Big Thing" contest was created by New York writer Skenazy for "Marketplace." Each contest asks listeners for a tongue- in-cheek prediction of a trend, a slogan or title that will show up in the marketplace. In the last contest, listeners predicted the name of the next beer to be marketed to women. Replies included Elizabeth Taylor Lager in regular and, or course, stout; Meister Frau; Molsen Golden Girls; Deb in a Keg; and Gloria in a Steinem. The winning entry was Quayle Ale, a light beer with no head.
 "The Next Big Thing" contest to be broadcast Oct. 12, on "Marketplace" goes on the campaign trail. Because the candidates love bus trips so much, listeners will be asked to come up with a really good slogan for a bumper sticker. So the next contest will be "What Will Be The Next Bumper Sticker George or Bill Will Slap On His Bus?" Something like "Honk If You'd Like a Federal Subsidy." Entries can go to: The Next Big Thing, Box 703, New York, N.Y. 10010.
 -0- 9/15/92
 /CONTACT: Cliff Dektar or Pam Golum, of The Lippin Group/LA, 213-965-1990, or Michael Wright of The Lippin Group/NY, 212-986-7080, for American Public Radio/ CO: American Public Radio ST: California IN: ENT SU:


BP-JL -- LA039 -- 9877 09/15/92 19:05 EDT
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Publication:PR Newswire
Date:Sep 15, 1992
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