'MARKETPLACE' IS PUBLIC RADIO'S FASTEST GROWING PROGRAM; AUDIENCE LEVELS PASS 2 MILLION MARK
LOS ANGELES, Feb. 24 /PRNewswire/ -- Audience levels have reached a record listenership of more than 2 million persons a week for "Marketplace," American Public Radio's award-winning business and economic magazine program, more than doubling in size and tripling its station carriage since the premiere in January 1989, according to Stephen Salyer, APR president and chief executive officer. The remarkable ratings increase was recorded in the fall 1992 Arbitron ratings report with an audience cume of 2,089,000 per week for "Marketplace," which only last month marked its fourth anniversary. The program continues to be the fastest growing series on public radio. Described as "the best business program on radio or television" by the Columbia Journalism Review, "Marketplace" is a unique daily digest of international business and economics, produced in Los Angeles by the University of Southern California Radio and distributed by APR to 193 public radio stations nationwide. "We're delighted that the listening public shares our enthusiasm for Marketplace,'" said Salyer. "The Arbitron numbers prove the existence of an audience hungry for economic news with a global perspective. Commenting on the success of "Marketplace," Ambassador Richard W. Carlson, president and chief executive officer of the Corporation for Public Broadcasting, stated: " Marketplace' staff has invented a new kind of informational radio program as the Wall Street Journal of the West Coast.
Marketplace' transformed the ho hum to the hip."
" Marketplace' is not a traditional business program," comments Jim Russell, executive producer, who calls it a business show for "the rest of us.
Marketplace' takes a different approach, examining the personal impact of global business and economic news on everyday people."
Veteran journalist Jim Angle is the anchor and senior editor of "Marketplace." The only national news program originating from the West Coast, "Marketplace" has bureaus in major cities throughout the world, including New York, London and Tokyo. The exclusive corporate underwriter for "Marketplace" is General Electric, with major funding also from The Corporation for Public Broadcasting, Public Radio Stations Nationwide, and the American Public Radio Program Fund, whose contributors include the United States Japan Foundation of New York and The Japan Foundation's Center for Global Partnership. -0- 2/24/93 /CONTACT: Cliff Dektar or Pam Golum of The Lippin Group, Los Angeles, 213-965-1990; or Michael Wright of The Lippin Group, New York, 212-986-7080, all for "Marketplace"/
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MS-KJ -- LA019 -- 9941 02/24/93 13:04 EST
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|Date:||Feb 24, 1993|
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