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'MADE IN AMERICA' VIDEO RELEASED BY HOLLYWOOD RIVIERA STUDIOS

 'MADE IN AMERICA' VIDEO RELEASED BY HOLLYWOOD RIVIERA STUDIOS
 LOS ANGELES, April 20 /PRNewswire/ -- Now being released to retailers and premium distributors: a new 30-minute home video capturing the emotion and feeling of Americans for their flag, country and American products.
 This video shows a nation that takes pride in the tradition and quality of American craftsmanship. Never has such an emotional presentation been made of the heritage and character of the American automobile industry and its 600,000 energetic, highly trained and literate workers; the workers on the front of the international economic war.
 America, it begins, is the nation where the auto industry was born; in a country whose rabble-rousing, free-thinking, wheeling and dealing spirit invented mass production and made it possible for just about everybody to afford an automobile.
 It all started back in 1903 with the curved dash Oldsmobile. It was kind of a buckboard with motor. Then in 1913, Henry Ford kicked it all into gear by training American workers for car assembly ... skilled workers just like today's. And it shows that Ford was turning out 1,000 cars per day. Also presented is the fact that American automotive ingenuity created the automatic starter, front-wheel drive, power steering and brakes plus quick-drying paint. Finally, a look at the American auto industry ends up in a new high-tech Chrysler assembly plant with robotic production.
 This video devoted to the American automobile industry goes on to showcase more than 50 automobiles produced on car assembly lines of the Big Three at North American sites. And it also offers a look at several dream/concept cars of the future from the Big Three.
 Finally, the video suggests it is all-for-one in America and it asks viewers to make their next car an American car and to be part of the American dream.
 Produced by Hollywood Riviera Studios in Torrance, Calif., with the cooperation of the Big Three U.S. auto makers, this video promises to be a huge premium giveaway that will be offered by patriotic American companies. It is one of several automotive home videos and car care videos by Hollywood Riviera.
 "Made in America" is available from Hollywood Riviera Studios, 2707 Plaza Del Amo, No. 601, Torrance, CA 90503.
 -0- 4/20/92 R
 /CONTACT: Mark Williams of Hollywood Riviera, 310-320-3171/ CO: Hollywood Riviera ST: California IN: ENT AUT SU: PDT


KJ-JL -- LA006 -- 2927 04/27/92 08:06 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 27, 1992
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