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'Looking for new ways to power consumers' busy lives'.

NEW YORK -- Digital cameras are not the only high-drain devices prompting battery makers to develop new products.

Energizer Holdings Inc. used the recent Consumer Electronics Show (CES) to call attention to its recent launch of a second product in the Energi To Go line, this one designed to provide portable power for an iPod. The initial Energi To Go device provided power for cell phones.

The company also showed off new lighting products based on its lithium battery technology. Energizer e2 Lithium Metal Lights are rugged metal flashlights with adjustable LED beams, and Light on Demand is a unit with removable light sticks that can be used as flashlights or area lights in the event of a power outage.

"Whether we're bringing creative technical applications to an existing category, as we are with our e2 Lithium Metal Lights, or are creating an entirely new product category, as with the Light on Demand line, we continue to look for new ways to power consumers' busy lives," said Energizer chief marketing officer Jeff Ziminski.

Eastman Kodak Co., meanwhile, used the CES to announce plans to use its "Traceless" technology to fight back against counterfeiters distributing fake Kodak rechargeable Lithium Ion digital camera batteries.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Jan 28, 2008
Words:201
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