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'Keep Discovering Dubai' global campaign launched.

DUBAI has launched a massive global campaign to promote its tourism facilities internationally. Initiated by Emirates Airline and Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and destination management companies (DMCs) the campaign is estimated to be costing around Dh50 million, including flights, accommodation, meals and tours. More than 2,000 frontline travel staff from around the world including travel agents, tour operators and meetings and incentive agents have been and will continue to be invited to visit Dubai through to May for a three day familiarisation trip under the banner of the 'Keep Discovering Dubai' campaign. This is a combined initiative whereby all parties are collaborating to host the visitors from over 50 countries and showcase Dubai's accessibility, infrastructure and range of amenities -- from flights and choice of accommodation, to tours, dining and a spectrum of leisure options. "Emirates has been always Dubai's ambassador to the world," said HH Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive, Emirates Airline and Group. "Since the inception of Emirates in 1985, we have invested millions of dollars promoting the destination and creating packages and products that have resulted in making Dubai and the UAE one of the most preferred and popular tourist destinations in the world." "Dubai is an exhilarating, dynamic and constantly evolving destination. The city's rise to international prominence in a mere 40 years is staggering and Emirates is proud to be a part of Dubai's achievements," he said. Mohammed Khamis bin Hareb, DTCM executive director marketing and operations said, "As Dubai increases its offering of world class hospitality, the emirate is the preferred holiday destination for tourists from around the world." "Keep Discovering Dubai will provide global representatives from the travel trade with a distinctive first hand experience of Dubai. Tourism is an integral part of Dubai's economy and we are committed to maintaining the strong visitor figures we have witnessed throughout the last several years. With so many of Dubai's key travel companies and operators dedicating their services to this initiative we are confident in its success." As part of the welcome package each guest of 'Keep Discovering Dubai' will receive a complimentary silver Vice Versa card. Valid for one month, users will instantly receive up to 20 per cent of the amount spent back on their card as a cash reward, when booking leisure activities, shopping and dining at Vice Versa partner outlets across Dubai. The emirate is currently home to over 160 different nationalities, making it one of the most multi-cultural destinations in the world. It is also host to around 400 world class hotels and hotel apartments with nearly 41,000 rooms and over 4,000 restaurants and cafes. About 300 media representatives have also been invited.

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Publication:Travel & Tourism News
Date:Apr 1, 2009
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