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'JURASSIC' MANIA CREATES NEW DNA: DINOSAURS NOW AVAILABLE!; SUMMER WILL BE 'DINO-MITE' FOR TOY MANUFACTURERS

 NEW YORK, June 11 /PRNewswire/ -- The reviews are in! "Jurassic Park" is this summer's megahit. Universal Studios foresees a $200 million bonanza, and Steven Spielberg will enjoy the summertime spotlight while starting `Jurassic Park! Part Deux.'
 As an extra bonus, according to Universal, the movie's tie-in products could account for an additional $200 million. Will these predicted stega-soaring sales hurt other non-licensed dino manufacturers?
 According to Walter Reiling, president of Meritus Industries, maker of Darlin' Dinos -- multi-colored dinosaur dolls with combable hair -- "On the contrary, we've seen sales peak higher than I ever could've imagined. I think movies like `Jurassic Park,' have brought so much attention to the dinosaur world that even kids who weren't interested in dinosaurs before, are now."
 In addition to Meritus' Darlin' Dinos, Just Toys has new, colorful baby dinosaur and realistic dinosaur Bend-Ems, Boley Corp. has introduced museum-quality collectibles, and DaMert's Dinosaur Triazzle Puzzle and pressman's Dizzy Dizzy Dinosaur are on the dinosaur "hits" list.
 In licensing, Disney's "Dinosaurs," Sid and Marty Krofft's "Land of the Lost," and the purple prince of daytime television, Barney, are all enjoying the boom, too.
 Adds Frank Reysen, editor of Playthings magazine, "I was quoted as calling 1993 `The Year of the Dinosaur' earlier this season. I should have said it was `The Decade of the Dinosaur!'"
 -0- 6/14/93
 /CONTACT: Linda Verdon or Barry Schwartz, both of Schwartz Public Relations, 212-677-8700, for Meritus Industries/


CO: Meritus Industries ST: New York IN: REA SU: PDT

TM -- NYFNS1 -- 1379 06/14/93 07:31 EST
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Publication:PR Newswire
Date:Jun 14, 1993
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