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'INFOTAINMENT,' EDUCATION, PUBLISHING TO PACE QUINTUPLING WORLD MULTIMEDIA MARKETS

 MOUNTAIN VIEW, Calif., Feb. 3 /PRNewswire/ -- "Infotainment," education and publishing applications will pace multimedia growth worldwide as that industry nearly quintuples from a $5-billion business in 1992 to a $24-billion one by 1998, growing at more than a 25-percent compound annual rate, forecasts a new study just issued by Market Intelligence.
 These three fastest-growing segments will raise their 1992 combined share of the worldwide multimedia market from 26 to 49 percent of the vastly larger market of decade's end at the same time currently leading training applications decline in share from 39 to 13 percent, projects the report, "World Multimedia Application Markets." Most of this dramatic increase in share will take place in the second half of 1990s.
 Other business applications and kiosk-based applications will grow approximately at the same dynamic rate as the overall market, maintaining and slightly expanding their share, the former rising from 19 to 21 percent of world multimedia revenues by 1999, the latter increasing its share from 16 to 17 percent.
 Multimedia market growth is accelerating rapidly as large-scale commercial application development finally emerges worldwide, with the overall multimedia revenue growth rate projected to increase from under 20 percent in 1991 to 50 percent in 1994, the same year 1992 revenues of $5 billion will have ballooned to nearly $11 billion, a figure forecast to pass $15 billion in 1995 and approach $20 billion in 1996.
 Multimedia will grow at this speed because of its successful use in widening range of applications, which will in turn incorporate more multimedia equipment as prices continue to decline and as both existing and new enabling technologies become more accessible.
 After its enormous growth spurt, multimedia market expansion will slow dramatically, with total world multimedia revenues peaking before the year 2000.
 The home consumer multimedia market, believed to have the largest ultimate potential, is still developing slowly. The development of applications for this long-awaited segment has finally begun though its real growth take-off will come in mid-decade.
 While multimedia got its start in North America it is being embraced worldwide, with significant market activity in Europe and Japan, a great deal of international activity by U.S.-based vendors and a spate of recent cross-border alliances, mergers and acquisitions. In most of the world, multimedia first penetrated corporate environments with training and business presentation applications. The public sector has adopted multimedia chiefly through kiosks bringing information in a non- threatening way to a broad, sometimes non-literate population.
 As prices for software, peripherals and development platforms decline, multimedia is moving into education. The next frontier will be the home user with a broad range of applications dubbed "infotainment," combinations of information and entertainment, projected to rise from 6 percent of the world multimedia market in 1993 to 14 percent by 1999.
 Many vendors have simplified their multimedia products to encourage more widespread end-user adoption, offering scaled-down versions of high-end development tools to appeal to novices. Many of these products offer the ability to create professional-level applications without professional-level skill. Vendors are trying to reduce the costs of developing multimedia applications to encourage more rapid growth. CD-ROM may soon become the preferred means of conveying software. CD-ROMs have attracted the admiration of multimedia developers and end-users alike because of their ability to hold vast amounts of data and colorful applications that blend animation, motion video and sound. The lure of this medium will be increased by the availability of top software packages now selling as CD-ROM bundles.
 Market Intelligence's multimedia expert Meg Whitbread, author of numerous studies on multimedia, ISDN and other emerging technologies, is the author of this just-published report.
 Market Intelligence is an international high-technology research firm specializing in information technologies. All Market Intelligence reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Primary research is validated by thorough analysis of available secondary research. Since 1982, Market Intelligence has emerged as one of the leading publishers of high-technology market research reports.
 MARKET INTELLIGENCE
 MULTIMEDIA APPLICATIONS MARKET: REVENUE FORECASTS (WORLD),
 1989-1999
 Year Revenues Revenue Growth Rate (percent)
 ($ million)
 1989 2,892.8 ---
 1990 3,237.2 11.7
 1991 3,860.9 19.3
 1992 4,975.1 28.9
 1993 7,211.3 44.9
 1994 10,794.0 49.7
 1995 15,412.0 42.8
 1996 19,892.0 29.1
 1997 23,179.0 16.0
 1998 24,294.0 4.8
 1999 23,946.0 (1.4)
 Compound Annual Growth Rate (1992-1999): 25.2 percent
 NOTE: All figures are rounded. Source: Market Intelligence
 -0- 2/3/93
 /CONTACT: Amy Arnell of Market Intelligence, 415-961-9000, or fax 415-961-5042/


CO: Market Intelligence ST: California IN: CPR SU:

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