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'He was a big character and will be missed' Solicitor died after long illness.

Byline: ALAN WESTON @alanweston

TRIBUTES were paid after the death of one of Liverpool's most prominent solicitors.

Paul Rooney, who has died after a long illness, was the founder and former owner of Paul Rooney Partnership, now Paul Rooney Solicitors.

Mr Rooney became well known outside legal circles for his radio advertising campaigns, in particular the catchphrase "Slip, trip or fall, call Paul".

He was an avid supporter of Liverpool FC, a keen golfer and supported the families of the Hillsborough victims in the aftermath of the disaster.

He founded the Paul Rooney Partnership in Liverpool more than 30 years ago. He gained a law degree from Sheffield University and was admitted as a solicitor in 1970.

As an early pioneer of personal injury direct marketing, his firm became one of the best-known brands in the country.

In September 2012, Mr Rooney sold his business to Manchester-based personal injury law firm Antony Hodari. Following the sale he continued to be involved in the business as a consultant, providing his expertise on direct marketing.

Mr Rooney, who lived in Wirral and was believed to be in his late 60s at the time of his death, leaves behind his wife Sue and two sons.

Solicitor Caroline Sergeant, who worked with Paul for more than 12 years, said: "His staff were all very loyal as once you went to work for him, you thought you'd found your home. It was like working for a family.

"He wanted us all to be happy because he knew happy staff worked harder. He led by example and he worked hard to make the firm the best it could possibly be in Liverpool. He enjoyed the marketing side and promoting the business.

"He was also very particular about the way we dealt with clients and to help them as much as we could."

Liverpool Law Society's Stewart McCulloch said: "Paul was a very prominent, industrious member of the legal profession in Liverpool. He was a big character and will be sorely missed."

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Publication:Liverpool Echo (Liverpool, England)
Date:Apr 17, 2014
Words:343
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