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'Go to work on an egg' advert banned.

Re-runs of a well-known television commercial from the 195 0s which instructed viewers to "Go to work on an egg" have been banned by standards watchdogs because they do not encourage a balanced diet.

The Egg Information Service, set up by the industry to provide information and answer questions about eggs, had wanted to screen the advert, which featured legendary comedian Tony Hancock, to mark its 50th birthday.

But the Broadcast Advertising Clearance Centre (BACC), which regulates advertising standards and practice, blocked screening of the adverts on the grounds that they did not comply with Ofcom rules about promoting a varied diet.

BACC spokesman Kristoffer Hammer said it was not a question of whether an egg a day would cause any harm, but that it should be served with fruit juice or toast.

He said on GMTV this morning: "We are not questioning the effect it would have on your health. It's quite clear from the act that they should be presented as part of a balanced diet."
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Publication:The Birmingham Post (England)
Date:Jun 21, 2007
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