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'ENVIROSHOPPING': FOR THIS YEAR'S HOLIDAY WISH LIST, GIVE GIFTS THAT ARE 'GREEN'

 'ENVIROSHOPPING': FOR THIS YEAR'S HOLIDAY WISH LIST,
 GIVE GIFTS THAT ARE 'GREEN'
 FORT LAUDERDALE, Fla., Nov. 11 /PRNewswire/ -- Check that holiday gift list again: are you giving Aunt Sara and Cousin Terrence gifts of the green this holiday season? Green as in environment, as in worldly goods that give a nod to the health of the Earth.
 'Enviroshopping'
 "Enviroshopping" is what Marie Hammer calls it. A home environment specialist for the University of Florida's Institute of Food and Agricultural Sciences, Hammer created the term as a catchword to encompass everything from precycling to buying recycled products when shopping.
 "It can be hard to be green," Hammer acknowledges. "I think we're getting better at it as a society. It takes time for the wheels to change, though. Consumers have to demand green products and be willing to pay for them."
 Products with minimal packaging around them make Hammer's enviroshopping list. So do durable goods, such as washing machines, that live up to the definition of durable. Also on the list: new products made from recycled materials.
 The Right Stuff: Write For It
 So what can you do about those presents for Aunt Sara and Cousin Terrence? Plenty, says Lynda Long, director of corporate and public affairs for Waste Management of North America South.
 "The holiday season is the perfect time to become a "green" shopper, because that's when we put that extra thought into the gifts we buy," she says.
 The company, headquartered in Fort Lauderdale, Fla., makes recycling one of its primary methods of managing Americans' wastes. Nationally, Waste Management Inc.'s Recycle America service reaches four million households. More than a million of them are in Florida.
 To give green this holiday, start by shopping early, Long advises. "If you see a calendar you'd like to buy but it's not made from recycled paper, write the printing company and ask them to consider recycled for the next run," she says.
 As most kids can attest, the way to get what you want is to ask for it. Asking manufacturers to use recycled materials is one of the best ways to stir up the demand for recycled products.
 If kids are on your gift-giving list, Long suggests you scout out those stores in your community that accept used household batteries for recycling. It's a way to add some green to all the toys that owe their buzzes and beeps to batteries.
 Under Green Wraps
 The holiday season is traditionally wrapped in layers of papers and ribbons. Long offers these tips for Earth-friendly packaging:
 -- Use wrapping papers and gift cards that are made from recycled
 paper. Or try some alternative cover-ups:
 -- Wrap Cousin Terrence's book in a cloth handkerchief and tie it up
 with a tie as the bow. ("Books are a good Earth gift, because
 they're reusable," Long says. "You can pass them around to
 friends and then donate them to the local library.")
 -- Put Aunt Sara's calendar (you found one made from recycled paper)
 inside a reusable canvas tote.
 -- If it's a baby gift, wrap it in a small blanket, or a cloth
 diaper, and secure it with safety pins rather than tape.
 Every green gesture, no matter how small, counts -- much as the bottles, cans and papers you recycle, no matter how few, add up. As Hammer observes: "As individuals we can't do everything, but each of us can do something."
 That includes Aunt Sara and Cousin Terrence. If the calendar is one of five and the tie doesn't fit, they can present those gifts to their favorite charitable organization.
 Tell them not to feel guilty about it. They're just adding some green of their own to the season.
 -0- 11/11/92
 /CONTACT: Lynda Long, director of corporate and public affairs of Waste Management of N.A. South, 305-771-9850, or fax, 305-938-0212/ CO: Waste Management of N.A. South ST: Florida IN: SU:


AW-JJ -- FL006 -- 9788 11/11/92 14:09 EST
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Date:Nov 11, 1992
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