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'DIXIE STAMPEDE' DINNER ATTRACTION TO OPEN IN JULY '92

 'DIXIE STAMPEDE' DINNER ATTRACTION TO OPEN IN JULY '92
 MYRTLE BEACH, S.C., Dec. 4 /PRNewswire/ -- "When vacationers in Myrtle Beach next summer are looking for a fun, out-of-the-ordinary place to eat and be entertained, they'll find it all at the new Dixie Stampede Dinner Attraction."
 With that introduction, plans were announced for a new action- packed, family oriented entertainment attraction called "Dixie Stampede" which will open next July 4 and bring jobs and revenue to the Myrtle Beach area.
 The announcement was made by Fred Hardwick, president of Dixie Stampede, who explained the concept behind the Dixie Stampede and the decision behind the selection of the Myrtle Beach area for the new dinner attraction.
 "The premise behind the Dixie Stampede is to give our guests a unique dinner experience that is lots of fun! Our show takes visitors back to an era gone by and features a good-natured north/south rivalry that lets every one be a part of the show. The Dixie Stampede also features a five-course meal, 32 fabulous horses in a variety of racing and riding activities, and Dixieland style entertainment. This is more than just another place to eat while people are on vacation; it's a one- of-a-kind experience that will really be remembered," Hardwick said.
 This formula has proven highly successful in Pigeon Forge, Tenn., home of the original Dixie Stampede. Hardwick says the similarities between Pigeon Forge and Myrtle Beach area made the latter a natural selection for the site of this attraction.
 "In addition to the fact that it's just a lot of fun, a big part of the success of Pigeon Forge's Stampede is its location in an area that draws a large number of vacationing families and other groups," Hardwick said, "And to that its unique entertainment program and its association with Dolly Parton, and we think this is going to be a big success."
 Dixie Stampede is part of the Dollywood Theme Park Association, which operates the Dollywood theme park and the first Dixie Stampede, both located in Pigeon Forge and both partly owned by Dolly Parton.
 "As part of the Dollywood family of attractions, the new Myrtle Beach Dixie Stampede will feature what we think is the very best in family entertainment. It's an attraction that is fun for people of all ages and offers something for everyone.
 Another benefit of being part of the Dollywood family will be appearances at the Dixie Stampede by Dolly Parton. She will be on hand for the Grand Opening on July 4 and for other special occasions, similar to her participation at the Dixie Stampede in Pigeon Forge.
 Construction for the new attraction begins later this month at its location at the junction of U.S. Business 17 and U.S. By-Pass 17, next to the new home of the popular Carolina Opry. The Dixie Stampede and the Carolina Opry are part of the Burroughs & Chapin Co.'s Bear Branch Resort, a $150 million 600 acre world-class golf and beach resort development which will stretch from the Atlantic Ocean to the Intracostal Waterway. Pegram & Associates of Myrtle Beach are the architects for the Dixie Stampede project, with Dargan Construction Company serving as the contractor.
 Another unique feature of the Dixie Stampede is the owners and the architects' commitment to making the theme of the attraction carry over into the building itself. "This Dixie Stampede will be different from our Tennessee attraction in that we are suiting it much more to the South Carolina locale. We did over two years of research in planning for this facility, including making the architecture of the building itself resemble the look of Charleston 1855 Victorian Architecture. We are even doing a tree survey of the land to be able to leave as many trees as possible, to add to the total ambiance of the visitor's experience at the Dixie Stampede.
 In addition to having the ability to serve and entertain over 1,000 guests every night during its 10-month season form March through December each year, the Dixie Stampede will spend over $3.5 million in the area, including payroll, food and operating expenses and employ approximately 160 people from the Myrtle Beach area. In addition, over $7 million is being spent in developing Dixie Stampede and preparing it to open next July.
 The attraction will maintain a year-round staff of around 50, with the other seasonal employees being employed for a 10-1/2 month period. An extensive training for the employees will take place at Dixie Stampede's Tennessee location next spring, and the 32 horses used in the show will also be trained in Pigeon Forge. Both the employees and the horses will have the added benefit of participating in Pigeon Forge's Dixie Stampede Dinner Attraction prior to playing to Myrtle Beach visitors next summer.
 For more details and information on Myrtle Beach's Dixie Stampede contact Fred Hardwick at 615-453-9473.
 -0- 12/4/91
 /CONTACT: Nan Leonard or Sharon Owens of Solters/Roskin/Friedman, 212-947-0515, for Dixie Stampede/ CO: Dixie Stampede ST: South Carolina, Tenneessee IN: LEI SU: PDT


SM-OS -- NY070 -- 9388 12/04/91 17:03 EST
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Date:Dec 4, 1991
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