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'DETROIT' PLAYS STARRING ROLE AT CHRYSLER DEALER ANNOUNCEMENT SHOW AND EXPOSITION

 HIGHLAND PARK, Mich., Sept. 2 /PRNewswire -- More than 7,500 Chrysler Corporation (NYSE: C) dealers, guests and employees can't be wrong; the city of Detroit is alive and well, and performing most admirably.
 It's no secret that Detroit has heard its share of criticisms in years past, but one wouldn't know that from the hero's welcome that Chrysler dealers and their guests received last week from the many hotel staffs, and city officials -- not to mention local Chrysler employees, both hourly and salaried -- while they were in town for the company's 1994 new model introduction meeting.
 From Aug. 23-29, over 3,300 dealers and their guests (totaling more than 7,500) used the Fox Theatre, accounted for approximately 8,000 room nights at the Westin, Omni, Radisson and Atheneum hotels, and occupied a 220,000-square-foot stretch of Cobo Center for a 1994 car and truck display, supplier exposition and antique car show. Another 100,000 square feet of Cobo Center was used for food functions and a series of business meetings and seminars.
 "The city, the hotels, Cobo, and the Fox Theatre all performed in an outstanding fashion," said Theodor R. Cunningham, Chrysler Executive Vice President -- Sales and Marketing and General Manager -- Minivan Operations. "Thanks to the warm greetings and personal attention they received from everyone they came in contact with, the lasting impressions our dealers and their guests have of the motor city are enthusiastic and positive."
 The theme for this year's event was "The New World of Chrysler Corporation -- Making History!" However, the real stars were the company's nearly 800 employees, who cheered the dealers' arrival at the Fox Theatre and joined Chrysler executives on stage for a rousing finale to the business meetings. There was also a band made up entirely of Detroit-area Chrysler employees playing music.
 "Given the employee focus and nature of our meeting here, it was crucial to us that the city and its representatives and employees follow up the same image," said Patrick J. Keegan, Chrysler Director, Corporate Merchandising and Special Events. "To say that they did not let us down would be an understatement; they far exceeded any and all expectations we had of their performance from the outset."
 For instance, at the Westin Hotel, where temporary baggage and housekeeping employees had to be hired to accommodate what became the biggest turnover day in the history of the hotel, all wore buttons and smiles to welcome the
Chrysler dealers. In addition, dealers and their guests received complimentary champagne or orange juice upon arrival.
 At the Omni, an incentive program was established to encourage housekeeping employees to work more efficiently.
 "The city, fire and police officials, Cobo Center and Teamsters union representatives, hotel employees and the Fox Theatre employees all made our meeting and exposition outstanding for our dealers," added Cunningham. "They wholeheartedly embraced and reinforced our 'Welcome to Detroit' message."
 "It's been about 10 years since we had our new model introduction meeting in Detroit," added Keegan. "It won't be that long again before we return."
 -0- 9/2/93
 /CONTACT: Rick Deneau, 313-252-8887, for Chrysler/
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CO: Chrysler Corporation ST: Michigan IN: AUT SU:

SM -- DE035 -- 8569 09/02/93 16:41 EDT
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Publication:PR Newswire
Date:Sep 2, 1993
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