Printer Friendly

'Columbus Commercial Dispatch' to 'Clarion-Ledger': We're Not a Shopper!

The calls started coming into Birney Imes III at The Commercial Dispatch in Columbus, Miss., on Tuesday. Subscribers wanted to know when it was the 14,000-circulation daily had decided to become a weekly shopper.

There were no such plans. But that's what residents in its core Columbus market were told in a letter from The Clarion-Ledger in Jackson soliciting subscriptions.

"I was sorry to hear your local newspaper in Columbus has changed its format to that of a weekly advertiser," said the letter over the signature of Sharon Heckler, the Clarion-Ledger's manager of circulation operations. "I know how important it is to receive your daily news and I know it is a valued part of many people's morning. We would like the opportunity to service that need."

The misinformation from the Gannett Co.-owned Clarion-Ledger apparently arose from the Commercial Dispatch's launch last month in Starkville, a town about 20 miles away, called The Starkville Dispatch. According to Imes, Heckler said someone in Starkville had concluded the Commercial Dispatch was no longer circulating there, and the Clarion-Ledger acted on that tip.

"We were shocked," Imes said. "We were shocked they would launch a direct mail campaign on such flimsy information." Heckler did not immediately return a message seeking comment Friday.

But Imes said Heckler told him the paper would send out a letter correcting the first solicitation. A draft of the letter was published by the alternative weekly Jackson Free Press on its Web site Thursday. In it, Heckler apologizes for the misinformation - and repeats the subscription offer.

"In their follow-up letter, they're renewing their solicitation -- which seems a little heavy if you're trying to make amends," Imes said.

COPYRIGHT 2009 Duncan McIntosh Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Commercial Dispatch circulation
Author:Fitzgerald, Mark
Publication:Editor & Publisher
Article Type:Brief article
Date:Jul 24, 2009
Words:280
Previous Article:June a Sleepy Month for Many Top 30 Newspaper Web Sites -- as Nielsen Grows Panels.
Next Article:'OC Register' Publisher: We're Making Money and 'Zero' Chance of Closing.
Topics:

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters