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'BEAUTY & THE BEAST' ROARS AT RETAIL; FIRST DAY RESULTS ASTOUND VIDEO INDUSTRY

 'BEAUTY & THE BEAST' ROARS AT RETAIL;
 FIRST DAY RESULTS ASTOUND VIDEO INDUSTRY
 The All-Time Animated Box Office Champ Breaks All
 First Day Video Sales Records
 BURBANK, Calif., Oct. 29 /PRNewswire/ -- In its first 12 hours at video stores, two-time Academy Award winner and Best Picture nominee, "Beauty & the Beast" is selling to video consumers at unprecedented rates. Even before retailers finished stocking store shelves, the $144 million, critically acclaimed box-office smash was breaking all existing sales records. This was all without any official advertising.
 Bill Mechanic, president, International Theatrical and Worldwide Home Video, Walt Disney Pictures & Television, commented, "People love this movie beyond anything we've ever previously seen, and obviously the demand for 'Beauty' has grown even more since its record-breaking theatrical run. 'Beauty & the Beast' sold through more tapes on its first day out than any movie in history, and is selling equally well in a wide array of retail outlets. In many stores it is selling 10 times more units than 'Fantasia' did in the same time frame. At this rate, by Monday, the end of its first weekend of release, it will be the best-selling cassette of 1992, and by late next week it will break the record for the best-selling cassette in history."
 A broad range of retailers is reporting phenomenal in-store activity unlike anything ever before experienced for a videocassette, including lines forming even before the stores opened and consumers purchasing bulk quantities, some as many as 16 cassettes each.
 According to Gary Ross, president of Suncoast Motion Picture Co., a division of The Musicland Group, "It was our best release ever. Yesterday was our best one-day total. It was Musicland's best unit and dollar release ever, including our music products. It exceeded our expectations. It was well above 'Fantasia' and will start us off on a great footing for the Christmas business."
 Bob Pollack, divisional merchandise manager, Movies, Music and Books, Target Stores, said, "We are floored by the consumer response to 'Beauty & the Beast.' In its first two days its sales are almost three times larger than our next best title in history, which was '101 Dalmatians.'"
 The history-making masterpiece, "Beauty & the Beast," which won five of its Academy Award nominations just for its remarkable music, two resulting in awards, is priced at $24.99 (srp) and is available only until April 1993.
 Dean Wilson, senior video buyer, Trans World Music Corp., commented, "'Beauty & the Beast' has made a tremendous impact on our business. Sales have exceeded even our expectations, more than doubling those of 'Fantasia.' There is no doubt that this title has had a positive effect on our overall business in music and video. We are looking forward to continued success from 'Beauty & the Beast' and overall video business as the season continues. We truly appreciate Disney's continued commitment and support of the video sell through industry."
 A division of The Walt Disney Co. (NYSE: DIS), Buena Vista Home Video is the worldwide marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures and Buena Vista videocassettes.
 -0- 10/29/92
 /CONTACT: Tania Steele of Buena Vista Home Video, 818-562-3755/
 (DIS) CO: Walt Disney Co.; Buena Vista Home Video ST: California IN: ENT SU: PDT


JB -- LA037 -- 6880 10/29/92 18:47 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 29, 1992
Words:544
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