'Anti-advertising' campaign launching.

A CAMPAIGN will call for all outdoor corporate advertising to be banned from Cardiff.

AdBlock Cardiff launches tomorrow and aims to "reclaim public space from corporate advertising, for the benefit of citizens and visitors to the city".

The launch event will feature speakers from Adblock Bristol, which over the last 18 months has stopped 11 planning applications for large new digital advertising screens and resulted in 50 smaller 'InLink' advertising units being rejected by Bristol City Council.

Sion Elis Williams, founder of Adblock Cardiff, said: "Outdoor advertising pollutes our minds by undermining our self-esteem and suggesting that we can buy happiness. But together we can resist invasive and damaging advertising in our streets to build a happier, healthier and calmer city.

"The Well-being of Future Generations Act requires public bodies in Wales to think about the long-term impact of their decisions, to work better with people, communities and each other, and to prevent persistent problems such as poverty, health inequalities, and climate change. Corporate advertising fuels all of these problems.

"Cardiff city council has a duty to put the act into practice."

The launch event will be held at I Want To Ride My Bike Cafe, Park Place, Cardiff, at 6.30pm tomorrow.