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'A dry Martini.One. Shake until it's ice-cold, then add a large slice of lemon peel. Got it?'.

Byline: By Sally Williams and Gareth Morgan Western Mail

The Bond effect has led to a huge demand for the classic Martini cocktail ingredient, vermouth, at 007 parties across the country. Since the film Casino Royale went on national release last week, sales of dry white vermouth has shot up by a record 65% at Tesco stores across Wales and the UK. Demand for the classic drink is generally steady, with sales usually peaking during the warmer summer months. Simon Dunn, Tesco spirits buyer, said, 'It looks as if there have been a lot of James Bond-themed parties around the country in the past week. 'Martini cocktails have made a bit of a comeback in trendy city bars in the past year but this is the first time we have seen a significant rise in demand for bottles of vermouth. 'Martinis may follow Mojitos as the next fashionable drink to make at home cocktail parties.' He said there is a major cocktail revival going on in Wales that has translated from trendy bars to the home. He added, 'In the past year, we have seen rising demand for bottles of classic cocktail spirits, such as Kahlua, Amaretto, Blue Curacao and specialised mixes, so a Martini revival fits in perfectly with this trend.'

Staff at The St David's Hotel and Spa Cardiff were stocking up on extra vermouth yesterday in preparation for their 007 Christmas party last night.

Max Sercecchi, head barman at the hotel's Tides bar, said, 'Martini cocktails are very popular.

'I have been researching them for our big night with the bar decked out as a casino; the guys in tuxedos and the girls in evening dresses.

'I found out in the novel of Casino Royale that Bond made the Vesper cocktail himself - the only one he made and one which he famously enjoys, shaken not stirred.

'He likes it with Russian vodka because he thinks it is the best.

'Kina Lillet is not available now so we use dry vermouth.'

The exact origin of the Martini is unknown but the recipe for a version of it was first published in 1862. Some alcohol historians claim it was invented in 1912 by Signor Martini di Arma di Taggia, who was the bartender at New York's Knickerbocker Hotel.

A traditional Martini is traditionally made with gin and dry white vermouth although, since the 1980s, it is more commonly made with vodka.

It is classically made with five parts gin or vodka to one part vermouth and can be served with either an olive as garnish or a lemon twist.

Famous people who have been associated with liking a Martini include Ernest Hemingway, F Scott Fitzgerald, Sir Winston Churchill and Cary Grant.

In the novel Casino Royale, Bond thinks about how he likes to have a glass of champagne or whisky as he gambles in the casino.

Later, when he meets Felix Leiter for the first time, 007 orders the Texan a Haig and Haig on the rocks. Bond then orders a martini:

'A dry Martini,' he said. 'One. In a deep champagne goblet.'

'Oui, Monsieur.'

'Just a moment. Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large slice of lemon peel. Got it?'

He explains to Leiter that he likes a drink that's large, strong, very cold, and well-made. Bond also reveals that the drink is his own invention and that all he needs for it is a good name. When the martini arrives, 007 takes a long sip, and tells the barman that the drink is excellent, but would be even better by using a vodka made from grain, not potatoes.: Licence to swill-authentic oo7 drinks from the novels:The Vesper, from Casino Royale Three measures of Gordon's gin One measure of vodka - preferably a Russian grain vodka. Half a measure of Lillet Blanc Shake very well until ice-cold. Pour in a deep champagne goblet and add a large thin slice of lemon peel. Americano, Bond's first-ever drink from Casino Royale and, later, in A View to a Kill 1 oz Campari 1 oz Cinzano Rosso Perrier Put ice in an old-fashioned glass. Add the Campari and Cinzano, then pour in a splash of soda water. Add a large slice of lemon peel. Medium-Dry Vodka Martini from Dr No 2 oz. Vodka ' oz. measure dry vermouth Shake well with ice and pour into a martini glass. Add a thin slice of lemon peel.
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Publication:Western Mail (Cardiff, Wales)
Date:Nov 27, 2006
Words:750
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