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$89.95 TO PREVENT SIDS?

Byline: Carol Bidwell Daily News Staff Writer - Carol Bidwell

A Van Nuys firm is marketing a new mattress for babies to help guard against Sudden Infant Death Syndrome.

The Kid Safe Infant Mattress System - a frame you assemble yourself, an adjustable mesh cover and a special ``breathable'' sheet - was designed by real estate developer Habib Mahdavi of Burbank, who was worried about his own newborn. His aim: a bed that allows babies to safely sleep on their stomachs.

Medical experts are reluctant to endorse any sleeping product for infants, saying there is no way to guarantee that anything will prevent a SIDS death.

Pediatricians traditionally advise parents to put their babies to sleep on their backs or sides, and special pillows are available to keep infants from rolling onto their stomachs. Of the 6,000 babies who die of SIDS annually, more than 30 percent are found on their stomachs, and medical experts say death may have been caused by suffocation or by rebreathing carbon dioxide trapped in traditional bedding.

But some babies are just natural stomach-sleepers, said company spokeswoman Julia Robinson Shimizu, and the mesh mattress - an empty mesh shell - lets air circulate freely around a sleeping baby's nose and mouth. It also allows saliva, vomit and other fluids that could choke a baby to drain away. Both mattress and sheets are machine washable.

Since February, when the mattresses first became available, the firm has sold 200 to 300 a month by mail order while trying to increase production, Shimizu said. The mattress - 52 inches by 28 inches, weighing 16 pounds when assembled - costs $89.95 for the frame, adjustable mesh frame cover and fitted mesh sheet; a five-year guarantee is included. Extra frame covers cost $24.95, and extra sheets cost $14.95.

To order, call Kid Safe at (818) 908-8382 or (888) 888-4464; fax (818) 908-8373; or visit the Web at www.sidsprevention.com.

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Photo: The Kid Safe Infant Mattress System - a frame you assemble yourself, an adjustable mesh cover and a special ``breathable'' sheet - has been designed to help guard against Sudden Infant Death Syndrome (SIDS).
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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Jul 6, 1998
Words:353
Previous Article:PUTTING HER SOUL INTO IT; WITH DIABETES RUNNING IN THE FAMILY, KNIGHT EDUCATES OTHERS ABOUT DISEASE.
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