$1,000,000aire Blueprints Magazine Makes Record-Breaking Debut.
Since its January test release, the magazine's newsstand sales have reached close to 62 percent, in an industry where 38 percent is the norm, according to Tom Spinks, $1,000,000aire Blueprints' publisher and founder. The NewsGroup reports that less than 70 magazines in the nation -- out of more than 3,200 out there -- have newsstand sales of more than 50 percent and bookstore sales also soared to an unprecedented 83 percent.
Time Warner, the world's largest publishing group, decided to take on $1,000,000aire Blueprints as one of its clients following the magazine's successful five-state test release. The national debut of the magazine will take place in April. "Needless to say, we are thrilled with the public's response to the magazine and that Time Warner wants to get involved with a start up magazine. It is truly amazing," says Spinks.
What is the reason for this extraordinary public response that also includes subscription rates five times higher than the industry average? "I think this magazine has been so well received because it is totally different from anything else that is out there right now for a very large, emerging generation of entrepreneurs and business people," says Jim Pelletier, an industry expert with 35 years of newsstand sales experience and former NewsGroup sales director. "This publication is unique in the depth and type of information it presents in its detailed interviews with self-made millionaires. The format is entertaining and interesting, but it actually teaches -- from examples and defining moments of extremely successful people who are willing to share invaluable information they have never been asked to share before."
Spinks says that the concept for this magazine came out of his frustration with traditional business publications success stories. "They would stir my emotions but they never shared the actual specifics that brought the money into their doors," he adds. Spinks says that he wanted to dig further into the stories of self-made millionaires and learn how they came up with the money to finance their businesses, how they got their customers, and how they stayed successful. The magazine he envisioned -- now a glossy reality -- would then provide detailed examples and step-by-step instructions that average people can copy and use to change their own lifestyles.
"$1,000,000aire Blueprints' features do not dwell on the usual issues of attitude, enthusiasm, persistence, or dressing for success," Spinks says. "Motivational speakers, seminars, books, tapes, and conferences are all good and important, but they alone do not lead to success. What people need is a blueprint for their idea or business -- a set of guidelines they can follow, gleaned from the experiences of others who have already been there and who know what works and what doesn't work."
One of the most remarkable things about this magazine's journey from concept to reality, according to Spinks, is the willingness of self-made millionaires to share their successful experiences, their failures, their thinking, and their defining moments. "In every single story, our subjects give us such specific information about getting and keeping clients, it will actually change the way people think about making money," he adds. "The strategies that successful people are sharing with us -- and the details they are willing to provide -- are simply fascinating. It could change people's lives."
$1,000,000aire Blueprints is published by Spinks Publishing in Arlington, Texas, and printed by Motheral Printing Company in Fort Worth, Texas. For more information, or for an advance peek at its record-breaking first issue, go to www.millionaireblueprints.com.
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|Date:||Mar 17, 2005|
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