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"UNDECIDED" WINS MWW/STRATEGIC COMMUNICATIONS "STRAW-HAT" POLL WITH GOVERNOR JIM FLORIO BESTING THE TWO DECLARED GOP CANDIDATES

 TRENTON, N.J., Feb. 4 /PRNewswire/ -- "Undecided" came up the winner in MWW/Strategic Communications' (MWWSC) "Straw-Hat" Poll in the 1993 race for New Jersey governor, with Governor Jim Florio besting the two declared Republican candidates.
 The poll tallied straw hats distributed among nearly 1,000 prominent New Jersey passengers on a railroad train to Washington, D.C. today. Boarding passengers chose among hats with bands supporting either (1) Democratic Gov. Jim Florio, (2) Republican Christine Todd Whitman, (3) Republican Cary Edwards or (4) "undecided."
 Passengers on the specially chartered train included Gov. Florio, state legislators and leading New Jersey business people.
 The results are as follows: "Undecided" 327 (41 percent), Florio 188 (24 percent), Whitman 172 (22 percent), and Edwards 108 (13 percent). The total sample consisted of 795 straw-hat wearers.
 "Considering that the passengers on this train include major opinion leaders in New Jersey," said Michael Kempner, president of MWWSC, "the results could be significant."
 MWWSC executive vice president Bob Sommer added, "We thought this would be a unique way to get an early reading from key New Jersey opinion leaders."
 The chartered train made stops in Newark, Edison and Trenton to pick up business and political leaders before heading for the nation's capital for the 55th Annual New Jersey Chamber of Commerce Congressional Dinner.
 MWW/Strategic Communications, Inc., sponsor of the "Straw-Hat" Poll, is a full-service public relations agency with expertise in areas including financial, business-to-business, international, environmental, insurance, consumer, legal, real estate public relations, public affairs and special event planning. Headquartered in River Edge, N.J., the firm was recently ranked in the top 30 independent public relations firms in the nation. In addition, the agency was recently recognized as one of the top ten fastest growing private companies in New Jersey. MWWSC also maintains offices in Trenton, New York, Washington, D.C., Boston and Chicago.
 -0- 2/4/93
 /CONTACT: John Bendel or Karen Shein of MWW/Strategic Communications, Inc., 201-342-9500/


CO: MWW/Strategic Communications ST: New Jersey IN: SU: CPN

TM-KW -- NY135 -- 3272 02/04/93 18:55 EST
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Publication:PR Newswire
Date:Feb 4, 1993
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