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"The Power of Presence--Unlock Your Potential to Influence and Engage Others".

"The Power of Presence--Unlock Your Potential to Influence and Engage Others" by Kristi Hedges (Amacom, 2012).

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The title says it all, right? The author is a communications expert and certified leadership coach--she does work for Forbes.com, Fortune 500 firms and the U.S. government.

Amacom (the publishing arm of the American Management Association) wrote this about the book: "Based on nearly 20 years of on-the-job experience and breakthrough findings from the burgeoning field of neuroleadership, the author has developed a system that puts presence and its amazing impact within reach of everyone."

Who wouldn't want presence? Think of Jack Kennedy--whether Democrat or Republican, most agree that he lit up a room, as did Ronald Reagan. You may not ever be a Kennedy or Reagan. Nonetheless, if you pay close attention to this valuable book and follow its excellent advice, you may begin to make a much greater impact.

In talking about connections, the author writes: "Some of you may already be raising your guard, concerned that you are venturing into touch-feely territory. To a certain extent, you would be right. This isn't a bellicose leadership book about forcing your people into submission. But connection creates powerful business outcomes that you need to do your job well and advance your career." When reading that, I thought of both Kennedy and Reagan, who each seemed to have a great deal of charm. They each had strength, too, clearly, but I suspect that most of their success was due to presence and its first cousin, charm. (Actually, Kennedy and Reagan are mentioned in "Presence," but not in the context of presence, if you follow my meaning, which argues all the more for the fact that they both had the subject in question in spades.)

In some ways, developing presence is kind of like learning manners. Consider one item from a list of do's and don'ts: "Checking mobile devices in the company of others is a definite presence detractor. It diminishes the person in front of you. This seems obvious, and yet, the practice is rampant." I'm not sure you will like all of the suggestions in "The Power of Presence." Hedges sure had me pegged--more than a few gotchas applied, unfortunately.

Whom do you know and respect tremendously? Think about why. If you want to have presence, you need to learn presence. This book is a great way to get started, and, if you have presence, my suspicion is that customers will refer friends and family to you time and again.

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Evaluation copies of software and review copies of books are sometimes furnished by publishers without charge; however Mr. Hoe only reviews books and programs he feels will of value to LIS readers and avoids writing reviews he feels would be of little interest to financial professionals.
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Title Annotation:Broker's Bookcase
Author:Hoe, Richard
Publication:Life Insurance Selling
Date:Feb 1, 2012
Words:469
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