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"Sleep Aids in Ireland" is now available at Fast Market Research.

[ClickPress, Mon Dec 07 2015]

Non-herbal sleep aids products are still only available by prescription in Ireland, which is restricting the potential growth of OTC sleep aids. An increasing number of brand and product variations has, however, helped to maintain momentum within this limited category. The innovative positioning and marketing of products towards specific causes of insomnia, and factoring in the varying degrees of severity, has paid off. As a result, sleep aids products are now found in a range of national retail channels, but are most prevalent in pharmacies and supermarkets.

Competitive Landscape

Bach Flower Remedies Ltd remains the leading player in sleep aids in Ireland with a 27% value share in 2015. Its product range is considered safe and reliable for both adults and children in managing lifes minor accidents and traumas, whether expected or unexpected. Many adults use its Bach Rescue products on a regular basis as a form of maintenance to help them cope with their everyday trials and tribulations. Chefaro Ireland Ltd is ranked second with a 26% value share in 2015. The steady growth of its Natrasleep and Natracalm brands has consolidated its position. Kelkin Ltd is ranked third in Ireland with its Kalms Tablets brand attaining a 19% value share in 2015.

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Industry Prospects

Sleep aids in Ireland is expected to increase at a constant 2015 value CAGR of 3% over the forecast period. The benefits of these products have become more widely recognised during the years following the economic collapse in 2008, making them more attractive to people when the need arises. In addition, they are more likely to be purchased in advance by those familiar with their benefits as a preventative measure.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Ireland market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Ireland?

About Fast Market Research

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Geographic Code:4EUIR
Date:Dec 7, 2015
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