Printer Friendly

"Mountain man" campaign expands.

"Mountain man" campaign expands

Busch beer and Anheuser-Busch have introduced a new line of summer-themed point-of-sale materials designed to reinforce the brand's new "Mountain Man" advertising campaign.

The promotion offers consumers a free pressure-sensitive Mountain Man sticker ideally suited for the side of a cooler, according to Busch product manager Bill Ellis.

"We've used some of the same imagery in the POS materials as those found in our new television spots," Ellis said. "By showcasing the sticker on their coolers, consumers will be identified as part of this new and contemporary group depicted in our national advertising."

PHOTO : THE "MOUNTAIN MAN ad campaign for Busch beer has been expanded with a new line of summer-themed point-of-sale materials, according to an Anheuser-Busch spokesperson.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:new advertising logo and sticker by Busch beer and Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Jun 3, 1991
Previous Article:O'Doul launches new ad campaign.
Next Article:Guinness moving deeper into the Spanish market with brewery deal.

Related Articles
Texas Light disputes flavor claims from Sharp's and O'Doul's no-alcohols.
Bud Bowl 3 was successful promo for Anheuser-Busch.
Bud Dry expands on-premise promos.
Busch ads to stay in the "mountains." (Anheuser-Busch Companies Inc.'s western inspired advertising)
NAD asks Anheuser-Busch to stop attack ads.
August Busch III television ads hit the airwaves.
Busch IV is "Advertiser of the Year" at Cannes.
Miller and A-B continue to trade ad blows.
Regulators reject A-B complaints about Miller.
Protests greet launch of B-to-the-E in U.K.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters