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"Mountain man" campaign expands.

"Mountain man" campaign expands

Busch beer and Anheuser-Busch have introduced a new line of summer-themed point-of-sale materials designed to reinforce the brand's new "Mountain Man" advertising campaign.

The promotion offers consumers a free pressure-sensitive Mountain Man sticker ideally suited for the side of a cooler, according to Busch product manager Bill Ellis.

"We've used some of the same imagery in the POS materials as those found in our new television spots," Ellis said. "By showcasing the sticker on their coolers, consumers will be identified as part of this new and contemporary group depicted in our national advertising."

PHOTO : THE "MOUNTAIN MAN ad campaign for Busch beer has been expanded with a new line of summer-themed point-of-sale materials, according to an Anheuser-Busch spokesperson.
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Title Annotation:new advertising logo and sticker by Busch beer and Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Jun 3, 1991
Previous Article:O'Doul launches new ad campaign.
Next Article:Guinness moving deeper into the Spanish market with brewery deal.

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