"INSURANCE MARKETING & DISTRIBUTION" FROM THOMSON FINANCIAL MEDIA.
The new title will have a controlled circulation of 25,000 insurance executives, brokers and marketers involved in the property/casualty and life/health insurance industry sectors. Thomson said it is being launched in response to the changes taking place in the insurance industry, including difficulties in account retention, the effects of the Internet, increased competition, industry M&A's, globalization and new laws allowing other entities to sell insurance.
Taglined "pushing profitability to a new level," the magazine's mission is to provide coverage on how new forces stemming from competition, technology and regulatory change are "transforming the ways in which insurance products are positioned, marketed and sold," Thomson said.
Editorial will include information on new strategies, trends., and technology innovations. Proposed features stories in 2001 include stories on marketing tools, financial service convergence, rating marketing agencies and Internet marketing and Web branding.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||to debut with March 2001 issue|
|Comment:||"INSURANCE MARKETING & DISTRIBUTION" FROM THOMSON FINANCIAL MEDIA.(to debut with March 2001 issue)|
|Article Type:||Brief Article|
|Date:||Feb 15, 2001|
|Previous Article:||ZIFF DAVIS TO LAUNCH "CIO INSIGHT" IN MAY; REACQUIRES WEB ADDRESSES.|
|Next Article:||WOLTERS KLUWER ACQUIRES FINANCIAL SERVICES INDUSTRY CO.|