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"DiversityInc" magazine launched with November/December issue.

DiversityInc (New Brunswick, NJ), a unit of Allegiant Media, has begun the publication of DiversityInc magazine with a November/December issue. It will be published six times a year with an initial rate base of 100,000 paid circulation, including newsstand. The new title is being targeted to senior management at large corporations and owners/partners of women and minority--owned businesses.

The mission of the magazine is to provide "education and clarity on the business benefits of diversity by positioning diversity as a strategic business opportunity," the company said. Editorial includes information on diversity as good business, diversity management, companies and their hiring practices, recruitment, emerging markets, affirmative action, global diversity and legal issues, as well as profiles of both companies and diversity "leaders."

An accompanying Web site, launched last summer, carries magazine editorial and also includes a career center, job search and posting sites, and a breakdown of diversity issues by industry. The company said the site currently has 125,000 registered users and sends 60,000 e-mail newsletters six days a week to opt--in users.
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Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 31, 2002
Words:177
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