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"Comfort foods".

Cargill and Heinz have paired their ground beef and Ore-Ida frozen potatoes, respectively, in a new retail promotion that highlights cost-effective meat and potatoes "comfort food" meals. Partnership pairs ground beef and frozen potatoes to give grocery retailers a powerful package of recipes, co-merchandising and discounting for comforting products. America's love affair with meat and potatoes is as strong as ever, and this new promotional partnership combining Cargill ground beef with Ore-Ida[R] potato products provides grocery retailers a flavorful comfort food combination. The program includes helpful recipes and discount coupons to entice consumers during the late winter and early spring months. The "Back to Basics" promotion ran from Feb. 15 to April 5, 2010, and will be featured at more than 1,800 retail grocery locations across the country.
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Title Annotation:Retail
Publication:Frozen Food Digest
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2010
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