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"CRM Buyer" Magazine from NewsFactor Network.

NewsFactor Network (Sherman Oaks, CA), an e-business and technology information company that operates a series of Web sites for high-tech and IT professionals, has begun the publication of CRM Buyer Magazine, a new monthly title that has a controlled circulation of 40,000.

Taglined "the essential guide for CRM system purchasers," the magazine is designed as a buyer's guide for 12 types of products and services: ASPs, analytics, billpay, contact management, data mining, e-business, enterprise resource planning, loyalty and marketing, partner relationship management, sales force automation, supply chain management and systems integrators. It is being targeted to IT professionals, business executives, Web developers, industry analysts, investors and consultants.

Magazine publisher Richard Kern said the title "leverages the expertise supplied by (NewsFactor Network's) CRMDaily.com along with advice from industry analysts to provide product reviews and side-by-side product comparisons." Editorial also includes information on such topics as industry news, CRM systems, planning purchases, budget management, implementation and industry trends.

Newsfactor Network includes the online sites NewsFactor.com, e-Commerce Times, CRMDaily.com, Wireless NewsFactor, OSOpinion, LinuxInsider, TechNewsWorld.com and TechExtreme.com, as well as related newsletters.
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Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 16, 2002
Words:184
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