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wwwrrr Teams with Highsmith Inc. to Provide Teachers with High-Quality Classroom Materials.

Business Editors & Education Writers

MINNEAPOLIS--(BUSINESS WIRE)--March 6, 2000

wwwrrr, Inc. (pronounced `whir') announced today a co-marketing alliance with Highsmith(R) Inc. Highsmith, recognized as "The Smartest Little Company In America" by Inc. Magazine, is a leading catalog marketer to schools and school libraries, as well as public, academic and special libraries throughout the U.S. and abroad. As part of the alliance, wwwrrr will prominently feature Highsmith's products on wwwrrr's various teacher web pages and offer wwwrrr's teacher community ease of access to purchasing high-quality classroom materials. Schools will benefit as well, due to wwwrrr's fundraising program that designates up to 5 percent of a purchase to the K-12 school of the purchaser's choice.

wwwrrr is the interactive learning destination for parents, teachers and students on the Internet, offering online training, communication and interactive learning opportunities. wwwrrr was formed in response to national concerns over the Internet's place in education and the company offers a line of products which enable teachers, students and parents to use the Internet more effectively with online technology, transforming the World Wide Web into a friendly, useful environment for learning and serving as the critical link between school and home.

"This alliance with Highsmith will provide our teacher community with ease of access to purchasing products from one of the most trusted and recognized names in the education supply industry," said Paul Gullickson, president and CEO of wwwrrr. "This is a wonderful convenience for our customers and we look forward to a long-term, ongoing partnership with Highsmith to continue to offer their wide array of top-notch products to teachers."

"Our nation's 3.1 million teachers spend more than $3 billion on new textbooks each year and $6 billion on non-textbook supplies, making this a key area within the teacher market. wwwrrr is proud to help provide educators with the best resources for purchasing their supplies. In addition, schools benefit from these purchases because of the fundraising element which is a benefit of shopping at the wwwrrr website," Gullickson added.

"This is a great opportunity for Highsmith to reach a broader audience of classroom teachers through wwwrrr's various teacher web pages," said Kurt Kaesermann, web development manager for Highsmith. "wwwrrr has created a spectacular approach to reaching teachers via the Web and we're looking forward to finding other avenues in which to use their resources to extend the accessibility of our catalog and increase our teacher customer base."

Based in Fort Atkinson, Wisconsin, Highsmith Inc. is a leading catalog marketer to schools and school libraries, as well as public, academic and special libraries throughout the U.S. and abroad. With sales exceeding $50 million, Highsmith leads their industry segment by maintaining an unconditional commitment to its customers. Highsmith's commitment to education and information extends to the learner, constantly searching for engaging materials that will spark students' interest and capture their imaginations.

wwwrrr, based in downtown Minneapolis, Minnesota, is the interactive learning destination on the Internet for parents, teachers, and students. wwwrrr offers a wide variety of innovative products including the wwwrrr@myschool communications platform which provides the critical link between school and home; training for teachers and parents; and learning products for kids at school and at home (featuring Basic Skills products, Learning Adventure products, and Family Fun Products.) Visit wwwrrr.net for your online adventure.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 6, 2000
Words:552
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