www.tmcnet.com/846.1: launches enhanced predictive analytics platform.SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Inc. has unveiled new versions of its data mining, text mining, survey research and Predictive Enterprise Services products. The platform provides predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. with improved integration, automation and data management, enabling organizations to more easily collect and use all available customer data, build predictive models and deliver customer behavior predictions across multiple channels. Among the benefits companies can derive are enhanced productivity across the enterprise, more accurate and consistent results and more confidence in decision making. SPSS predictive analytics applications and solutions are used to help improve critical business decisions focused on increasing customer acquisition, cross-selling Cross-selling is the term used to describe the sale of additional products or services to a customer. Less frequently it is used to describe the sale of services to additional business units at an account or to different geographic units of a customer. , upselling and detecting and preventing fraud and risk in industries such as finance, retail, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and the public sector. www.spss.com |
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