www.tmcnet.com/1748.1: Google Maps for CRM tool.Sydney-based CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Works, in collaboration with Web site development company iCatchIT, has announced SMaps, described by company officials as "a mapping tool that connects customer relationship management systems to Google Maps Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps in real time." The product lets users use Google's mapping capability with their CRM information such as contact details, price and order history to zoom To change from a distant view to a more close-up view (zoom in) and vice versa (zoom out). An application may provide fixed or variable levels of zoom. A display adapter may also have built-in zoom capability. in and make decisions. SMaps is billed as a product to "boost efficiency of mobile workers, helping them save time and cost." The Target List functionality provides "access to geographic information to sales managers sales manager n → gerente m/f de ventassales manager n → directeur commercial sales manager sale n → and personnel who can then use that information to focus marketing and sales efforts," explains CRM Principal Consultant for Asia Pacific David Gill. www.crmworks.com.au |
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