www.plainspeakpressreleases.com: Help for Companies That Want to Write Clear News Releases; Service Will Turn Jargon into Clear, Meaningful Information.

KENTFIELD, Calif. -- For decades, the problem with press releases was that they were filled with promotional language that obscured the basic information. More recently, press releases have become so filled with jargon that even the most knowledgeable have a difficult time understanding the point.

Now a new service, plainspeakpressreleases.com(C) (www.plainspeakpressreleases.com), has been created by TOBIN & Associates to help companies and organizations say what they want to say in a way that is clear, concise and easy to understand.

Gary Tobin, principal of TOBIN & Associates, is a former daily newspaper journalist (San Francisco Chronicle) and long-time corporate communications executive and consultant.

"It bugged me when I worked in newspapers and it bothered me when I worked in corporations," said Tobin. "It almost seemed that there was a perverse desire by companies and PR people to obfuscate the message even when it was good news.

"The growing importance of technology and the success of technology companies has only exacerbated the trend. Where a simple word or phrase would work," he said, "many press release writers inadvertently fall back on jargon or more complex wording that, in the end, simply creates a meaningless announcement.

"Our services are easy to employ: We ask you what you want to say; what it will mean to people who read it, and why someone would care to get the information," said Tobin. "We then write a press release that communicates those core messages."

The pricing will be as simple:

--Press release creation, $500 and up

--Press release editing, $250 and up

The total cost of a press release will be determined by what form the raw information is presented (notes, written text, interviews, etc.), the number of drafts (and editing) required and the turnaround time requested.

"We have two additional services, Distinct Voice Analysis and Distinct Voice Development," said Tobin, "designed to help clients understand how their communications stack up against the messaging of their competitors and how to create messages that stand out."

About TOBIN & Associates

TOBIN & Associates (www.garytobin.com) provides reputation management, corporate communications, strategic message development, public relations and marketing/brand building services. The office is located at 929 Sir Francis Drake Boulevard, Suite 101B, Kentfield, CA. Tobin can be reached at 415-256-9490 or via email at [e-mail].