wine.com Utilizes Digital Impact's Strategic Services to Deliver True One-to-One eMarketing Campaigns.Business Editors/High-Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--May 3, 2000 Digital Impact (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the company that brings science to eMarketing, today announced that wine.com, the leading online wine destination, has expanded its relationship with Digital Impact to include work with Digital Impact's Strategic Services Group. Through the scientific expertise of the Strategic Services Group, wine.com has developed true one-to-one eMarketing campaigns and realized a dramatic increase in click-through rates and online sales. Dedicated to providing customized, strategic counsel for customer eMarketing life cycle programs, Strategic Services developed wine.com's personalized campaigns by implementing one-to-one data mining programs. Through rigorous analysis of these programs, the Strategic Services Group determined the most effective method of personalization for wine.com, generating a 33% increase in click-through rates. "Working with Digital Impact as an extension of our marketing team has proven effective in driving sales and building strong one-to-one relationships with our valued customers," said Bill Newlands, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of wine.com. "Digital Impact's Strategic Services Group effectively met our customers' needs by combining their proprietary data mining and market basket market basket n. 1. A grocery cart. 2. A group of products or services in a specific market, especially when considered in terms of its fluctuating cost in determining a consumer price index: models with our customers behavior-based and self-reported preferences to build unique email offers. As a result of this precise eMarketing, our e-commerce revenue grew significantly." Wine.com's one-to-one offers are dynamically generated using proven marketing models to analyze actual customer behavior. The first model, Precise Preference(TM), considers which products a customer has purchased to determine what might be an appealing offer in the future. A second marketing model, Market Basket, examines which products are usually purchased together. Based on these complementary product combinations, Digital Impact can then make educated recommendations tailored to the customer. In addition, Digital Impact has developed a Subscription Management and Profile (SMP (Symmetric MultiProcessing) A multiprocessing architecture in which multiple CPUs, residing in one cabinet, share the same memory. SMP systems provide scalability. As business increases, additional CPUs can be added to absorb the increased transaction volume. ) page to allow wine.com's customers to self-report preferences, further optimizing personalization. "Combining science with established eMarketing practices continues to be the most successful way for our clients to reach their customers, acquire new customers and build strong marketing relationships," said William Park, chief executive officer and chairman of Digital Impact. "Wine.com's results demonstrate the power of online direct marketing through the combination of behavior-based data mining, expert testing and in-depth analysis. This heightened level of personalization truly narrows the gap between guessing and knowing." About wine.com Founded in 1994, wine.com was the first wine merchant on the Web and a pioneer in electronic commerce. The company's global portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. , www.wine.com, features a hand-selected, ever-growing selection of American and international wines and wine-related gifts and accessories for customers worldwide. The company makes wine buying easy and fun with detailed wine information, its proprietary wine tasting Noun 1. wine tasting - a gathering of people to taste and compare different wines assemblage, gathering - a group of persons together in one place wine tasting n → degustación f de vinos chart and expert advice from its professional wine team led by two Master Sommeliers. Each wine listed on the site is tasted and selected by wine.com's team of professional wine experts and is 100% guaranteed. Wine.com's "Featured Wineries" gives consumers access to exclusive wines from such leading wine brands as Niebaum-Coppola, Kendall-Jackson, Sterling Vineyards Sterling Vineyards, in Calistoga, California, is a large high-end winery that achieved international recognition when it won first place in the Ottawa Wine Tasting of 1981. Visitors to the winery take a short tram to gain access. and Domaine Chandon. Wine.com is able to ship wine through a legally compliant network of wholesalers and retailers to more than 90% of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , as well as Asia and Europe. Wine.com is privately held and is headquartered in Napa with an office in Fremont, California For the unincorporated community in Yolo County, California, see . Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities: . About Digital Impact Digital Impact, Inc. (Nasdaq:DIGI) offers Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, marketing, or eMarketing, services to businesses that wish to communicate more effectively online with their customers through email. Digital Impact combines proprietary technologies, rigorous business processes and expertise developed over thousands of email campaigns to provide a comprehensive, outsourced eMarketing solution. The services Digital Impact provides are designed to maximize its clients' return on their marketing investment through focus on customer retention, loyalty and acquisition programs. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Currently, the company works with over 120 clients, including Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , Egghead.com, Inc., Hewlett-Packard, Macy's, Mastercard, Preview Travel and The Sharper Image. Founded in 1997, Digital Impact is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , with East Coast offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About Digital Impact's Strategic Services Group Digital Impact's Strategic Services Group is dedicated to providing customized, strategic counsel for customer eMarketing life cycle programs. Focused on the science of eMarketing, the PhD's who comprise Strategic Services apply their unique expertise to offer true personalization in eMarketing on behalf of clients such as wine.com, Egghead.com, Inc. and Tower Records. Strategic Services offerings, including in-depth eMarketing analysis, custom consulting services and a sophisticated methodology to create, track and report campaign results, support the most advanced one-to-one eMarketing programs available. The statements contained in this press release that are not purely historical are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's or wine.com's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's or wine.com's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements. Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. Wine.com is a registered trademark of wine.com, Inc. All other brands or trademarks are the property of their respective owners. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photoblob.sh?pw.050300/bb1 |
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