vSocial and Adify Launch In-Video Advertising Solution.Adify's Build Your Own Network(SM) solution is now integrated with vConnect social networking See social networking site. social networking - social network for video platform TEMPE, Ariz. -- vSocial, Inc. and Adify today announced the availability of an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. that enables video publishers of all sizes to publish, brand, virally distribute and monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their online video content via in-video advertising. Jointly developed by both companies, the offering allows publishers to either directly sell their video content inventory to advertisers or tap into a video ad marketplace. "Enabling in-video advertising is the next logical step in the evolution of the online video space," said Mark Sigal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of vSocial. "By integrating our vConnect video platform with Adify's advertising platform, we are giving video publishers a simple way to create value around their content and their brand in a manner that harnesses the power of social networking to create greater reach than has been available in the past." vConnect's video platform now offers integrated commercial advertising through Adify's ad network offering. In-video ads are delivered as text, images, flash animation and fully integrated video ads, which allow commercials to run prior to the start of video content as a "pre-roll," at the end of video content as a "post-roll" or as a text-based "ad ticker ticker An automated quotation system on which security transactions are reported after they occur on an exchange floor. Even though the newer systems are electronic and no longer actually tick, the name of the old mechanical device has stuck. " that streams across the base of the video player. "Online video represents an explosive growth area for both publishers and advertisers," said Larry Braitman, CEO of Adify. "By teaming up with vSocial, we are able to offer our customers a best-of-breed solution that makes it easy and efficient to package, price and merchandise available video advertising inventory." Adify's hosted advertising platform is used to sell video images and enrich media advertising inventories. Video publishers set the pricing and terms (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. , CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. , sponsorship) of the ad space, and control the display and placement of the ads in online content. Adify provides the backend functionality required to execute transactions, including ad management, tracking, reporting, billing and payments. The vConnect-Adify solution is immediately available, and interested customers can get started by visiting www.vsocial.com/advertising. About Adify Adify was founded in 2005 by online advertising pioneers from Flycast Communications, one of the original online ad networks. Adify's mission is to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems online publishers to sell advertising through a variety of new channels, including self-service storefronts, vertical networks and open marketplaces. Adify is based in San Bruno, California San Bruno is a city in San Mateo County, California, United States. The population was 40,165 at the 2000 census. The city is adjacent to San Francisco International Airport. Geography San Bruno is located at (37. and is funded by Venrock Associates. About vSocial: Founded by a team of experienced entrepreneurs that have collectively built 11 different companies, vSocial is a pioneer in the online video space, having launched the initial version of its service way back in 2002. vConnect is a social networking for video platform that enables content owners, portal operators and online marketing organizations to custom brand, target, virally distribute and monetize their message via video. Customers can see-touch-feel the vConnect solution by visiting the company's popular showcase site, vSocial.com, which generates 200,000 unique daily visitors and serves up over 1.5M videos a day. vSocial is headquartered in Arizona, with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit www.vsocial.com/vconnect. |
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