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uVuMobile(TM) Announces Beta Launch of New Interactive Mobile Platform, Mobilecasting(TM), for Leading-Edge Rich Media Streaming Applications.


First Application, uVURadio[TM], Will be a Mobile Phone Subscription Service That Aggregates a Broad Selection of Terrestrial Dealing with the earth. See terrestrial link.  Radio Stations and Syndicated National Radio Brands Delivered Over 2.5 & 3G Digital Wireless Networks

ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  -- smarTVideo[TM] Technologies, Inc. d/b/a uVuMobile(TM) (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SMVD), announced today Mobilecasting[TM], the Company's new proprietary mobile platform delivering innovative, interactive audio and video-based wireless applications. The platform combines groundbreaking technology, robust content, integrated community and mobile commerce features to deliver a "one of a kind" interactive consumer experience. uVuMobile[TM] also announced today that the platform's first application, called uVuRadio[TM], is a new mobile subscription service that is poised to change how radio listeners experience their favorite local radio stations and nationally syndicated programs.

Currently in Beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the , uVuRadio[TM] will offer the first truly interactive 24 hour broadcast service to potentially feature major market and nationally syndicated radio programming delivered to wireless handsets. It will deliver a robust content line-up and boost broadcast delivery with a full suite of interactive and visual enhancements to include instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  capabilities with radio personalities, integrated mobile commerce, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 contests and promotions, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  voting, community chat, and advertising support, all unified in an intuitively designed client application. "uVuRadio[TM] is currently deployed in a production environment in several major market radio stations and is exceeding expectations," said uVuMobile[TM] Chief Technology Officer, Scott Hughes.

Skyward sky·ward  
adv. & adj.
At or toward the sky.



skywards adv.
 Mobile, which is developing a suite of mobile entertainment, media, and productivity applications based upon its proprietary Apx technology, has partnered with uVuMobile[TM] to create a series of products, including uVuRadio[TM], which empowers traditional media with the accessibility of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  and reach of wireless. "It has been a tremendous experience to work with uVuMobile[TM] and combine the best of content with the best of technology to create the uVuRadio[TM] product," said Jeremy De Bonet, the Chief Executive Officer of Skyward Mobile, and former Chief Technology Officer of MobiTV. "uVuRadio[TM] represents a significant leap forward in mobile applications enabling the direct and immediate interactions between audience and broadcaster to create an unparalleled sense of community and affinity. As of today, radio is no longer a one way experience."

"uVuMobile[TM] has been quietly and diligently dil·i·gent  
adj.
Marked by persevering, painstaking effort. See Synonyms at busy.



[Middle English, from Old French, from Latin d
 building a platform that truly brings wireless content presentation and feature integration to a new level. We think launching these capabilities in conjunction with the terrestrial radio industry is a very big win-win, especially with exciting prospects for off-deck marketing, mobile advertising, and the prospect of helping the radio industry reclaim a stake in new media music revenue streams, in addition to the other exciting benefits. We see similar benefits for other content owners in other media and entertainment sectors, especially television, and are excited to bring the offering to the marketplace," said Tom Parrish, Senior Vice President of Business Development, uVuMobile.(TM)

About smarTVideo[TM] Technologies, Inc. d/b/a uVuMobile(TM)

In implementing its vision for doing business in the mobile marketplace, the Company plans to offer entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain, a full suite of products and platforms including backend media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market.

Capitalizing on the ever-increasing demand by consumers for personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and interactive entertainment, the Company also enables consumers to obtain their entertainment and media anywhere, anytime to select media-enabled devices with the smarTVideo[TM] subscription service. For additional information, please visit http://www.uVuMobile.com or http://www.smartvideo.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 2007
Words:592
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