uReach Names New Marketing and Business Development Senior V.P.; Former DSET Executive Paul Smith Joins Unified Communications Provider.Business/Technology Editors HOLMDEL, N.J.--(BUSINESS WIRE) uReach (www.ureach.com) a provider of unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required. (UC) products and services, today announced that Paul Smith has joined the company as Senior Vice President of Marketing and Business Development. Paul will be responsible for defining market strategies, building strategic alliances and positioning uReach in the market. Paul comes to uReach from DSET DSET Desert Sunshine Exposure Testing Inc. Corporation, where he was one of the early founders. Most recently he held the position of Senior Vice President of Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and Product Management. Earlier, Paul served as Senior Vice President of Worldwide Sales and Marketing. Paul was a member of the senior management team that led DSET through a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. in 1998. Prior to DSET, Paul was CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of The Center for Strategic Communications, a company that provided strategic planning and marketing services to high-technology companies. Paul began his career with AT&T Network Systems (now Lucent Technologies) where he served in various roles including product development, product management, sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , strategic planning and business development. Paul holds a BS in electrical engineering electrical engineering: see engineering. electrical engineering Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics. from Tufts University Tufts University, main campus at Medford, Mass.; coeducational; chartered 1852 by Universalists as a college for men. It became a university in 1955. Jackson College, formerly a coordinate undergraduate college for women, merged with the College of Liberal Arts in and an MS in electrical engineering from Stanford University. "We are excited to be adding Paul to our marketing team," said uReach CEO Krishnamurty Kambhampati. "His knowledge and expertise of marketing in the telecommunications industry will help us increase brand awareness and further expand the reach of uReach's products and services." "What attracted me to uReach was their ability to provide UC services that help service providers increase revenues and reduce churn. Also, uReach's unique deployment models give service providers the ability to offer these enhanced services very rapidly and with a low start-up cost," said Smith. "In today's economic climate, this is truly a winning combination, and I am pleased to be aboard." About uReach: uReach is a unified communications provider serving wireless and wireline service providers, CLECs, ISPs and portals. uReach integrates, telephony, messaging and personal information management applications in one place, providing end users with unparalleled access to their communications. Service Providers who deploy a solution from uReach benefit from increased revenue and customer retention. uReach's applications are built to incorporate new technologies as they emerge and can be easily customized to satisfy the needs of any provider. Carriers can try some of the latest technologies and applications as they are introduced by visiting uReach's showcase web site, http://www.uReach.com. The uReach unified communications service framework was developed by experts with extensive experience in building scaleable consumer and business communications services at major telecommunications firms including AT&T, Lucent, Bell Labs and Telcordia. The company was founded in 1998 and is headquartered in Holmdel, NJ. uReach is member of the TeleMessaging Industry Association (TMIA TMIA Three Mile Island Alert TMIA The Messaging Industry Association TMIA TeleMessaging Industry Association ). The company is privately held. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion