togglethis Has Big Success With New Line Cinema's "Lost in Space" Promotion; togglethis generates a 33% click through rate and 100,000 users.NEW YORK--(BUSINESS WIRE)--July 8, 1998--togglethis(tm), the recognized leader in Interactive Character Technology(tm), announced that its New Line Cinema "Lost in Space" film promotion has been the company's most successful online marketing promotion to date. More than 100,000 online users got the "toggled" "Lost In Space" robot from www.dangerwillrobinson.com and received the five part e-mail cartoon promoting the feature film. New Line Cinema deployed the interactive toggled Robot to market the box office hit "Lost In Space," which bumped Titanic Titanic (tītăn`ĭk), British liner that sank on the night of Apr. 14–15, 1912, after crashing into an iceberg in the N Atlantic S of Newfoundland. More than 1,500 lives were lost. out of the number one spot on opening day. The infamous in·fa·mous adj. 1. Having an exceedingly bad reputation; notorious. 2. Causing or deserving infamy; heinous: an infamous deed. 3. Law a. Robot with his trademark line, "Danger, Will Robinson “Danger, Will Robinson!” is an English catch phrase derived from the classic 1960s American television series Lost in Space. The phrase characterizes the relationship between two of its regular characters, the Robot and Will Robinson over the course of several , Danger" appeared in a series of five, 60-second interactive cartoons available via e-mail. At the end of each episode the "Lost In Space" Robot, acting as a "desktop portal" drove users back online to designated web sites, including an entertainment site and the official "Lost In Space" site. When the movie opened nationally on April 3, the toggled Robot delivered 33 percent of viewers to an online entertainment site to find out show-times and where the film was playing locally. Click through numbers for the toggled Robot campaign averaged 25 percent overall, while most banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. receive an average of 2-3 percent click through rate. With a toggled character, producers can now rely on a truly interactive way to brand properties and communicate with their audience. "The togglethis campaign far surpassed our expectations and provides us with a marketing opportunity that does not exist anywhere else on the web," said Gordon Paddison, Director of Interactive Marketing, New Line Cinema. "The positive response of online users to the interactive toggled Robot offered us new fans and a tremendous online branding opportunity. We found Interactive Characters allow us to easily and inexpensively build relationships with online consumers." "Our high click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. demonstrate that toggled characters are effective in driving traffic to designated sites compared to traditional banner ads," said Paul Maya co-founder of togglethis. "Interactive Characters rise above the clutter of the Internet creating a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. relationship for online users that advertisers, marketers and entertainment producers can leverage successfully." togglethis IC Technology is a new platform for efficiently creating and distributing Interactive Characters. Applications of the IC Technology include marketing films and television shows, web sites and consumer products online. Founded in 1967, New Line Cinema is the entertainment industry's leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets, including cable and broadcast television as well as to international venues. The company, which is a subsidiary of Time Warner Time Warner Inc. (NYSE: TWX), formerly known as AOL Time Warner, is the world's largest media and entertainment conglomerate headquartered in New York City, with major operations in film, television, publishing, Internet service and telecommunications. Entertainment, operates several divisions including in-house theatrical distribution, marketing, home video, televisions, acquisitions, production, licensing and merchandising units." togglethis is the recognized leader for Interactive Character technologies on the Internet. togglethis software enables creative producers to develop animated, Interactive Characters for entertainment and advertising online. togglethis is working with leading marketers and media companies such as Intel, New Line Cinemas, Universal Press Syndicate Universal Press Syndicate, an Andrews McMeel Universal company, is the world's largest independent syndicate and provides syndication for a number of lifestyle and opinion columns, comics, and various other content. , Launch Media, Dentsu, iVillage, and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : To "get the Robot" go to: http://www.togglethis.com/special/robot togglethis and Interactive Character (IC) Technology are trademarks or registered trademarks of togglethis entertainment. CONTACT: Burson-Marsteller Jennifer Galvanek, 212/614-5243 e-mail: jgalvanek@bm.com or New Line Cinema Gordon Paddison, 310/967-6615 e-mail: gordon@paddison.com |
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