thehealthchannel.com Appoints Richard Wolpow and Larry Ynfante to Its Executive Team.

NEWPORT BEACH, Calif.--(BW HealthWire)--Dec. 16, 1999--

thehealthchannel.com (OTC BB: THCLE) announced today the appointments of Mr. Richard Wolpow as its director of business development and Mr. Larry Ynfante as its director of sales and marketing for business to business medical services and products, both of whom have been serving as consultants with thehealthchannel.com for the past six months.

Ynfante brings more than 20 years experience to thehealthchannel.com. Ynfante's extensive medical and computer industries background will assist thehealthchannel.com in establishing a major presence as one of the premier health content and service providers on the Internet.

Ynfante began his career as a Nuclear Engineer with the Garrett Corporation and later proceeded into various management positions in medical equipment and services sales while serving companies such as Hewlett Packard and Spacelabs. In that capacity, he marketed patient data management systems and critical care monitoring systems and technology.

In addition, Ynfante operated his own medical distribution company and a Y2K services company resulting in joint ventures with other firms such as MCRB Service's Bureau, El Camino Resources Limited, and Deloitte & Touche Consulting Group. Ynfante holds degrees in electronic engineering, marketing and management, and also has a teaching credential and several patents.

"The Internet is a new and exciting communications tool. Notwithstanding that its presence has existed for many years, the Internet is still in its infancy and brings new methods of communication, channels of conducting business and new tools of becoming more informed and entertained. I look forward to establishing a rewarding relationship with thehealthchannel.com and contributing to the success and utilization of this technology in the health care industry," said Ynfante.

"My original goal was to help define and develop a multi-faceted revenue model for thehealthchannel.com," said Wolpow. Under a consulting agreement, my firm, Ocean View Management Group, conducted extensive research and developed important strategic relationships in the Internet Health services arena, however, the challenge was that thehealthchannel.com was primarily a comprehensive health information portal. "We were determined to create a forward thinking revenue model to incorporate traditional and realistic business-to-business concepts that would enhance the company's long-term growth objectives.

As a result, a very defined and diverse revenue model has been created to serve the needs of our users while building and expanding the professional side of our market," said Wolpow. "We remain confident with the development of preparatory business-to-business technology and products, owning and/or controlling our business-to-business and consumer e-commerce offerings, and the creation of strategic alliances and key acquisitions, we will position thehealthchannel.com as a dominant player in the industry. I am excited to join the executive management team in proving our theory," concluded Wolpow.

"We are delighted to be adding these two experienced executives to our management team. These additions will be an excellent complement to assist in the implementation of our business plan," said Thomas Lonergan, chief operating officer of thehealthchannel.com.

With headquarters at 5000 Birch Street, Suite 4000, Newport Beach, Calif., thehealthchannel.com, a Delaware corporation, is a comprehensive health information Internet portal that offers a one-step access point for consumers and professionals who want to explore a broad array of health topics.

The portal currently indexes more than 2.8 million other Internet and health and health-related sites, has direct links with more than 1,700 online health-care information service centers, provides detailed coverage of some 700 medical conditions, and is nearly 1 million web pages in size. Consumers may access a global library of health care information while searching for products and services.

The site offers a complete Internet portal for state-of-the-art continuing medical education for professionals. It is also linked to more than 3 million URLs through various other strategic alliances, such as Infoseek.

Safe Harbor Statement

Included in this press release are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct.