telecomsmarketresearch: New Study Says Notebook Set to Replace the Handset as Mobile Operator Freebie.LONDON -- A new offering from www.telecomsmarketresearch.com says that mobile operators appear to be ready to replace the free introductory handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. with a notebook for new subscribers. Most post-paid mobile subscribers in developed markets fully expect to receive a free or discounted mobile handset when they renew their contract. But now there's a new model which has a familiar look to it. Fixed-line providers have long been selling desktop PCs on instalment plans to build up the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be markets for their Internet services. Bundles of computers with broadband subscriptions are available from many telecom heavyweights globally, including Telmex, Telefonica O2 and TeliaSonera. Now the mobile industry is gearing up to do the same for the HSPA (High Speed Packet Access) A family of high-speed 3G digital data services provided by cellular carriers worldwide that use the GSM technology. HSPA service works with HSPA cellphones as well as laptops and portable devices with HSPA modems. networks that are emerging after recent upgrades, with speeds reaching up to 14Mbps and plenty of spare capacity. The GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. reports that as of the beginning of February 2008, 229 operators have committed to launching HSPA networks, and 162 of them have now launched HSPA commercially in 73 markets. Little analysis has been done to date on the impact of selling a subscription-based notebook-data bundle to the consumer market. This report, Bundling Notebooks and Mobile Broadband- the Business Case for MNOs, (http://www.telecomsmarketresearch.com/research/TMAAAAZQ_Bundling- Notebooks-and-Mobile-Broadband--The-Business-Case-for-MNOs.shtml) is dedicated to filling that void and providing the analysis of the main drivers and the business case for launching the new bundle for a mobile operator. The emphasis is on the impact of notebook-data bundling on the operators' performance. The analysis leverages data from our unique Mobile Broadband Description Mobile Broadband is a type of wireless internet access that differs from Wi-Fi. Mobile Broadband is the name used to describe the 3G services which are made possible by HSDPA and HSUPA, the latest technologies on the W-CDMA evolutionary path. PC Survey -- henceforth From this time forward. The term henceforth, when used in a legal document, statute, or other legal instrument, indicates that something will commence from the present time to the future, to the exclusion of the past. referred to as the MBPC MBPC Massachusetts Budget and Policy Center Survey -- conducted by Pyramid Research in partnership with the GSM Association and Microsoft in the summer of 2007. The survey, which involved the collaboration of mobile operators and market research agencies in 12 countries in the Asia-Pacific region, Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the , provided insight into consumer attitudes toward buying a notebook as well as toward mobile data services and applications. For further information, please visit http://www.telecomsmarketresearch.com/research/TMAAAAZQ_Bundling-Note books-and-Mobile-Broadband--The-Business-Case-for-MNOs.shtml (If copying/pasting the above URLs into your Internet browser's address field, please remove any extra spaces if they exist.) |
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