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synaro WebStore 3.0 Enhances Online Shopping Experience.


Business Editors/Technology Writers

ENGLEWOOD, Colo.--(BUSINESS WIRE)--June 27, 2001

Page, a leading developer of multi-channel commerce software, today announced General Availability of synaro(TM) WebStore version 3.0.

This enhanced version of the Java-based WebStore benefits clients with a need for extremely scalable performance adaptable to varying and/or seasonal traffic and order levels. Version 3.0 adds additional and more robust flexibility in layout, maintenance, shopping cart, and back-end integration functionality.

synaro(TM) WebStore 3.0 works as an enhanced customer-retention tool optimizing shopping cart-to-purchase completion rates. Incremental beneficial shopping aids include a product look-up search engine, archiving of shopping cart contents for future purchase, cross/up sell recommendations, multiple payment methods per order, ascending and descending Ascending and Descending is a lithograph print by the Dutch artist M. C. Escher which was first printed in March 1960.

The original print measures 14" x 11 1/4”. The lithograph depicts a large building roofed by a never-ending staircase.
 column sorting and more. Shoppers access real-time inventory availability, order status (web-based, call center, and retail store orders are all available through the WebStore), order confirmation, and tracking information as WebStore seamlessly integrates via XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 through the Java-based synaro(TM) Integrator to disparate back-end applications. Dramatically increasing site performance, product information is stored in dynamic cache memory -- eliminating multiple database queries as users navigate through the site.

Additional feature highlights of version 3.0 include a browser-based Publishing Manager enabling global maintenance of strategic product information. Webmasters can flexibly enable/disable products, define product structures, assign attributes such as images, descriptions, and categorization, etc., from any location with Internet access See how to access the Internet. . An inclusive Data Replicator See port replicator.

replicator - Any construct that acts to produce copies of itself; this could be a living organism, an idea (see meme), a program (see quine, worm, wabbit, fork bomb, and virus), a pattern in a cellular automaton (see life), or (speculatively) a robot or
 keeps inventory items current by sending new/changed product data from the back-end system to the Publishing Manager to activate.

synaro(TM) WebStore's 3.0 architecture is designed with tool sets comprised of Java beans See JavaBeans. , Java servelets and templates enabling customers to use one or many components together to optimize their site. "Scalable design is a major factor affecting a website's performance," stated Dave Joseph, Executive Vice President of Page Digital, Inc. "WebStore's component-based technology enables customers to proactively compose a best-of-breed site specific to their needs, while maintaining full integration to their back-end data."

About Page

Page is a top-tier provider of proven multi-channel software applications designed to enable effective operational diversity. synaro(TM) software by Page enhances business productivity and customer loyalty by providing seamless interaction with clients across all touch points, including catalog, online, and brick-and-mortar. Existing technology investments are leveraged as synaro(TM) enables seamless best-of-breed system components. Companies including Lands' End, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Michaels Stores, FAO FAO,
n See Food and Agriculture Organization.
 Schwarz, and Hershey Foods depend on synaro(TM) to provide systems support for eCommerce, marketing, call centers, fulfillment, workflow, Email Response Management See e-mail response management.  (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ), forecasting, data mining, logistics, assembly, financials and more. For more information, visit www.synaro.com or call 1-800/569-1122.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2001
Words:436
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