smartFOCUS included in Magic Quadrant for Multichannel Campaign Management, 1Q08.

- Evaluation Based on Completeness of Vision and Ability to Execute -

BRISTOL, United Kingdom -- smartFOCUS Group plc (LSE: STF), a leading international multichannel marketing software company, today announced it has been positioned by Gartner, Inc. in the '1H08 Multichannel Campaign Management Magic Quadrant' report.

According to Gartner: "The multichannel campaign management market continues to show strong growth. Marketing automation is the fastest-growing CRM investment area, with approximately 14.7% compound annual growth rate from 2007 through 2012. This healthy growth reflects a likely temporary economic slowdown (see "Market Trends: Customer Relationship Management Software, Worldwide, 2007-2012")."1

"smartFOCUS's inclusion in the Gartner Magic Quadrant underlines our ability to support organisations that want to deliver better marketing results and improve efficiency and productivity from their investment in multichannel marketing strategies," said Chris Underhill, smartFOCUS Group, CEO.

"We continue to deliver both on-line and fully integrated multichannel solutions that help more organisations transform their marketing performance. smartFOCUS now serves over 400 organisations globally, either through solutions deployed in-premise or as a service, both directly or through our international partner network. We continue to focus on serving the growing number of organisations that want to realise the full benefits of multichannel marketing, simply and cost effectively. Helping them solve difficult and complex challenges to transform their marketing performance."

About the Magic Quadrant

The Magic Quadrant is copyrighted (April 2008) by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About smartFOCUS Group plc

smartFOCUS Group plc (LSE:STF), a leading international multichannel marketing software company, helps companies transform their marketing performance by empowering marketers with the insight to make better decisions and more effectively deliver relevant, personalised and timely communications which improve business results.

smartFOCUS makes it easy, practical and cost effective for marketers to deliver performance driven multichannel marketing through its Intelligent Marketing Application Suite. smartFOCUS combines its powerful intuitive applications for analysis, campaign management, digital execution and reporting, with flexible deployment options and service expertise.

Hundreds of companies around the world rely on smartFOCUS and its global network of marketing service providers for multichannel marketing solutions and services. Our clients include AAA, ABN AMRO, ATOS, Center Parcs, EMI, Figleaves.com, Harrods, Hilton International, NSPCC, Societe Generale, QVC and many more.

smartFOCUS is headquartered in the UK, with offices in the US, Europe and Asia Pacific. www.smartfocus.com

1 Gartner Magic Quadrant for Multichannel Campaign Management, 2008 Adam Sarner, 25 April 2008