sevenEcho is the New Name for the Former 'Media Renaissance'.Business Editors PHILADELPHIA--(BUSINESS WIRE)--July 29, 2003 Pioneering interactive broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). entertainment platform company Media Renaissance has re-branded the firm, and is now known as sevenEcho. "Why sevenEcho? Because our platform serves seven constituencies," said David Russek, Chief Executive Officer and founder of sevenEcho. "The first, and most important, is the audience. Our other key constituencies include the brand, marketer or sponsor, the brand's advertising agency, the artists, music labels and film studios, creative production entities, and the distribution or portal partner. "As we enter a new stage of growth with exciting new clients and opportunities, we believe this is the best possible time to build our new identity," Russek said. Later this year, sevenEcho will complete the rollout of a dynamic new profile-based personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. entertainment platform. This platform will deliver interactive entertainment content for brands, the online advertising and entertainment industries. Prior to founding sevenEcho in 2001, Russek was founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mixed Media Works, one of the first interactive production companies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . After guiding it to international recognition he merged it with US Interactive, Inc. in 1998. During his combined 11-year tenure at both companies, Russek was involved in over 500 interactive/internet projects. In 1996, Russek was named "One of the Top Interactive Producers" by A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and Video and Multimedia Producer Magazine. Considered a pioneer in interactive development, Russek has been involved in interactive media since 1987 and was the first authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: developer on the East Coast of North America for Macromedia (Macromedia, Inc., San Francisco, CA, www.macromedia.com) A software company specializing in multimedia authoring tools that was acquired by Adobe Systems, Inc. in mid-2005. It was founded in 1992 by the merger of Authorware, Inc., which was founded in 1984, and MacroMind-Paracomp. Director. Russek produced the first Enhanced Music CD (Blue Book Standard) shown and released. About sevenEcho: sevenEcho, Inc. (formerly Media Renaissance, Inc.) specializes in providing measurable value for marketers, their agencies as well as media and entertainment companies by providing a leading profile based personalized entertainment platform that efficiently delivers interactive and dynamic broadband-based content. Additional information about the company is available on their web site at http://www.sevenecho.com. |
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