project Y: Experiential Youth Marketing Summit; Delivers Marketing Strategies for Reaching Lucrative Gen Y Consumers.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Feb. 21, 2001 Are you trying to grab the attention of someone who has the buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. of a small country? Someone who changes habits like she changes hairstyles? Someone who is younger than you -- much younger than you? Yesterday's marketing strategies are not today's answer. There's a secret to marketing to Gen Y See generation X. . It's all about the delivery and less about the message -- not just what you saying but how and when you say it. Discover how to "deliver it" effectively at project Y: Experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en Youth Marketing Summit, March 22-23 at San Francisco's
Regency Regency, in British history, the period of the last nine years (1811–20) of the reign of George III, when the king's insanity had rendered him unfit to rule and the government was vested in the prince of Wales (later George IV) as regent. Building. Produced by Upside UpsideThe potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside Events with presenting sponsor Convergence Mediagroup, this is not a sit and listen seminar. Marketing professionals who attend will be exposed to debates about the ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a of in-school marketing and realize that some kids are "explorers" while others are "visibles" -- and understand the difference. "project Y is breaking new ground for youth-focused conferences by creating a unique experience that gives youth marketers practical tools to succeed in the future," said Tim Smith Tim Smith is a common name. Notable people with the name Tim Smith include:
Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. relationships with this large demographic group." Distinguishing conference agenda items include: -- Trendspotter Panel, hosted by Teen People -- Ground-breaking debate tackling the ethics of marketing in schools featuring educators, brand marketers and government agencies -- Youth Exploration Panel featuring broad perspectives from individuals from academic, research, and education industries -- DJ Culture evening event at the youth hotspot, Levi's San Francisco Store -- Case studies with industry pros that won't just highlight what they did to reach this group, but will address the details of why they have been and continue to be successful. Speaker highlights include: Todd Cunningham, Sr. VP, Brand Strategy & Planning, MTV Roy Edmondson, Director, Global Presence & Publicity, Levi Strauss & Co. Jamie Murray, Web entrepreneur; cast member MTV Real World New Orleans Chris Stiepock, Marketing Director, ESPN X Games Stacie Seifrit, Marketing Director, KROQ Robert Goldberg, VP, Partnership Marketing, Launch Media Erica Monasterio, Nat'l. Adolescent Health Information Center, UCSF Glenn Chin, Director, Lifestyle Marketing, EA Sports Meredith Maran, Author, Class Dismissed Nancy Rubin, Teacher, Author, Ask Me if I Care John Geraci, VP, Youth Research, Harris Interactive "The white-hot youth category requires special attention and insight that often break the rules of traditional marketing," said Cassie Ederer, lead consultant for conference sponsor Convergence Mediagroup. "Proven youth marketing executives as well as marketers looking to tap in to this lucrative segment will leave with a keen understanding of today's youth marketing best-practices. They leave with a lot more than just a pad full of notes." More information is available at www.projecty.net About Upside Events, Inc. Upside Events, Inc. produces high-profile executive conferences regarded as being among the most desirable product launch demonstration venues in the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and high technology industries. Upside Events, produced by notable industry experts and journalists, are valuable educational and networking opportunities for senior executives in high technology and related industries, including digital entertainment, communications, finance and the media. Upside Events' 2001 conference roster includes Digital Living Room Pavilion at CES, Showcase, Encore, e=B2 Forum, Digital Living Room, the Upside Southeast Technology Conference, LAUNCH!, Preview and Club Upside. For more information, visit www.upsideevents.com. About Convergence Mediagroup Convergence Mediagroup is a youth-focused strategy company with a core emphasis on experiential marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. . The company empowers marketers by garnering access and relevancy to the youth segment through an integrated service/product suite, utilizing the digital medium, proprietary technologies and unparalleled expertise with youth consumers. Founded in 1999, Convergence Mediagroup is a private, venture capital funded business located in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The company's clients include some of the most prestigious consumers brands on the planet, including Levi Strauss
Levi Strauss, born Löb Strauß & Co., Pepsi-Cola and Virgin Records. Find Convergence at www.convergencemediagroup.com Note to Editors: In the text above, the "2" in "e=B2" should be superscript Any letter, digit or symbol that appears above the line. For example, 10 to the 9th power is written with the 9 in superscript (109). Contrast with subscript. . |
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