nCUBE to Showcase Industry Leading Digital Advertising Platform at 2002 CAB Local Cable Sales Management Conference; nCUBE Powering World's Largest DPI Deployment.Business Editors & Technology Writers PORTLAND, Ore.--(BUSINESS WIRE)--June 19, 2002 As cable television viewers transition to digital TV services, the challenge for cable and interconnect operators lies in maintaining and expanding local advertising reach without costly duplication of advertising infrastructure. nCUBE Corporation's Digital Program Insertion Digital Program Insertion (DPI) allows cable headends and broadcast affiliates to insert locally-generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. (DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed. ) solutions allow operators to support digital-to-analog and digital-to-digital cable television advertising insertion from the same cost-effective platform. nCUBE will showcase its DPI solutions at the 2002 Cabletelevision Advertising Bureau (CAB) Local Cable Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a Conference in Salt Lake City, Utah For ships of the United States Navy of the same name, see . Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C. , June 22-25, booth 401. nCUBE's DPI platform is the most widely deployed solution for digital-to-digital insertion, supporting approximately 500 digital channels for AT&T Broadband in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif. and Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. in Milwaukee, Wis. The Los Angeles deployment is the largest DPI installation in the world. nCUBE DPI solutions are compliant with the Society of Cable and Telecommunications Engineers' (SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External ) SCTE 35 2001, formerly DVS-253, the digital cue tone standard for communication amongst a network, server, and traffic and billing system used to insert a commercial into a television programming stream. "With the increasing adoption of digital cable, DPI technology is essential for preserving and growing the local cable advertising revenue stream onto the digital tier," said John Boland, vice president and general manager of nCUBE's Advertising Systems Group. "As an experienced leader in advertising insertion, nCUBE is fully committed to working with operators in advancing the deployment of DPI." nCUBE DPI is available in two forms, depending upon operator needs and stage of digital technology adoption. DPI Premium is an advanced ad insertion system that can simultaneously manage up to 40 channels each of digital-to-analog and digital-to-digital insertion. DPI Classic supports eight to 20 channels of digital-to-digital ad insertion, providing a low-cost means to retain local advertising on systems migrating to digital programming. About nCUBE nCUBE Corporation (www.ncube.com) is a leading provider of on-demand media and digital advertising solutions. The company offers cable operators and telecommunications network providers the most comprehensive business and technology management solutions for advanced television services such as video-on-demand (VOD See video-on-demand. VoD - video on demand ), subscription VOD (SVOD SVOD Subscription Video on Demand SVOD Stacked Volumetric Optical Disk SVOD Subscription Voice on Demand ), network personal video recording (nPVR) and digital advertising insertion. nCUBE provides operators with a proven technology and business model deployed throughout the world. The company's hypercube A parallel processing architecture made up of binary multiples of computers (4, 8, 16, etc.). The computers are interconnected so that data travel is kept to a minimum. For example, in two eight-node cubes, each node in one cube would be connected to the counterpart node in the other. interconnect server architecture offers the only video server solution capable of allowing more than 53,000 users to simultaneously access the same piece of content from one server. With the nABLE On-Demand Management System, nCUBE offers a comprehensive on-demand business management solution. nCUBE also provides the most scalable advertising insertion solutions on the market today, including a Digital Program Insertion (DPI) product -- the only advertising insertion platform in the world capable of scaling up to 40 analog and 40 digital channels from the same server. nCUBE's distinguished customer and partner list includes: Adelphia Communications, AT&T Broadband, Canal+ Technologies, Charter Communications, Comcast Corporation, Gemstar-TV Guide, Kingston Communications, Liberate Technologies, Motorola, OpenTV, Scientific-Atlanta and Time Warner Cable. The company's corporate headquarters is based in Beaverton, Ore., with offices worldwide. |
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