nCUBE Announces Partnership With PowerShift, Inc., To Port Software To nCUBE Digital-Media Server Line; nCUBE And PowerShift to Offer Solutions for Near-Video-On-Demand and Video-On-Demand Markets.FOSTER CITY, Calif.--(BUSINESS WIRE)--May 2, 1995--nCUBE today announced a joint technology and marketing agreement with PowerShift, Inc., (Austin, TX) a developer of leading edge software for the interactive multimedia industry. Under the agreement, PowerShift's Integrated Interactive Multimedia Software (I2MS I2MS Investigative Information Management System (US Air Force Office of Special Investigations) ) will be combined with nCUBE's family of digital-media servers, providing a scalable solution for both the near-video-on-demand (NVOD NVOD Near Video On Demand ) and video-on- demand (VOD See video-on-demand. VoD - video on demand ) markets. Interactive multimedia applications require scheduling of hundreds or even thousands of subscribers simultaneously. PowerShift's I2MS incorporates sophisticated technology for subscriber scheduling, and application and content reservation. nCUBE systems overcome the traditional stumbling block stum·bling block n. An obstacle or impediment. stumbling block Noun any obstacle that prevents something from taking place or progressing Noun 1. of video servers -- lack of scalability -- by utilizing a unique "parallelism An overlapping of processing, input/output (I/O) or both. 1. parallelism - parallel processing. 2. (parallel) parallelism - The maximum number of independent subtasks in a given task at a given point in its execution. E.g. everywhere" architecture that offers unmatched bandwidth for large scale interactive television deployment. nCUBE digital-media servers are already installed and working at successful multimedia trials conducted by Bell Atlantic, British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. (BT), and Telecom Italia Telecom Italia is formerly a partially state-owned Italian telco. It was once known as SIP, and it has the largest user base in Italy. Telecom Italia also owns shares in Telecom Argentina and Telecom Personal, fixed and cellular networks in Argentina. . "The market is complex with a wide set of customer requirements. Our partnership with PowerShift is part of a strategy to offer a complete set of solutions for our customers," said Robert Goldberg, vice president of marketing at nCUBE. "We foresee strong and immediate growth with NVOD. PowerShift's products have been architected with the specific requirements of NVOD in mind -- they are very well positioned for this market." Video-on-demand and near-video-on-demand services are now being delivered to users worldwide over the Information Superhighway. This new electronic marketplace is predicted to be one of the largest growth areas of the U.S. economy in the coming decade. Corporations are becoming major consumers of interactive multimedia as more and more businesses integrate multimedia into their corporate databases. For example, some $90-100 billion are spent annually on employee training, an application that can be delivered more cost-effectively through interactive multimedia. "We are excited about working with the market leader in metro-class VOD. Video-on-demand and near-video-on-demand can only be successful if the underlying hardware and software technologies are capable of servicing a metro class user base," said Richard Buck, president of PowerShift. "The combination of our software technology with nCUBE's media server technology produces the only system capable of servicing these larger user communities." Headquartered in Foster City, California
Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. customers. CONTACT: nCUBE Corporation Rich Wyckoff, 415/508-5430 or Miller Communications Jodi Guilbault/Peter Ross, 415/962-9550 |
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