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myTriggers.com Posts Impressive Results in First Holiday Season; 'Persistent Search' Feature is the Key for Consumers.


COLUMBUS, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816.  -- This past holiday season savvy online shoppers took advantage of newly-launched comparison shopping engine myTriggers (www.mytriggers.com) in unexpectedly large numbers. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Glenn S. Meyers, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of myTriggers, the site's first holiday season saw more than 7 million consumer visits and generated more than $25 million in gross merchandise sales from 1 billion search results returned, surpassing the company's most optimistic projections.

"Consumers and merchants alike were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 something different in comparison shopping engines--something that worked for them," Meyers said. "From Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold  through December 25, myTriggers enabled more than 200,000 transactions and 10 million product searches. For a just-out-of-the-gate service, those are really impressive numbers; our projections were modest by comparison."

Meyers noted that the hottest searches on myTriggers were the new games systems, and that the site resulted in merchants selling more than 10,000 Nintendo Wii and Playstation 3 systems to consumers across the U.S.

"Our unique 'persistent search' feature played a significant role in helping shoppers find these hard-to-get items and was the key differentiator in separating myTriggers from other comparison shopping sites," Meyers noted. "We had more than 10,000 people register to use the triggers feature and, now that a significant number of people have seen how easy it is, we expect word to spread and trigger use to increase very rapidly."

Meyers said myTriggers has also been a boon to merchants struggling with rising search ad costs and low quality clicks. "We use a no-risk CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  model, so our merchants pay only for the visits that result in sales, subscriptions, customer acquisitions, lead generations or other pre-defined action on their sites. With the dominant pay-per-click model, retailers would have paid in the range of $5 million for the traffic we generated to their sites, regardless of whether consumers ended up buying anything."

"Our success this holiday season proved that MyTriggers is truly unique and makes a difference at both ends of the sale," Meyers concluded.

About myTriggers.com

myTriggers.com is a next-generation comparison shopping Web site that uses patent-pending persistent search engine technology to make the online shopping process easier and more satisfying than ever before. Based in Columbus, Ohio, the company was founded in 2005 by Glenn S. Meyers, founder and former CEO of RareMedium Group ("RRRR RRRR Raritan River Rail Road
RRRR Rare Medium Corp. (NASDAQ stock symbol) 
"), a leading Web development and Web incubator company. RRRR built some of the first Web sites for Microsoft, Amazon, Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , P&G, Viacom, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, Nickelodeon, Time Warner, and many others. "Pushing" search results by leveraging the two most popular Web applications-email and search-into one unique service, myTriggers.com allows users to quickly and continuously search for online products and services based on the maximum price they're willing to pay.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Financial report
Date:Jan 24, 2007
Words:455
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