myDNA Media, Inc. Changes eHealth Publishing By Offering Free News To All Hospital and Doctor Websites.AUSTIN Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Texas -- myDNA Media, Inc., a leading eHealth eHealth (also written e-health) is a relatively recent term for healthcare practice which is supported by electronic processes and communication. The term is inconsistently used: some would argue it is interchangeable with health care informatics, while others use it in the publisher, announced today the free syndication See syndication format. of its world-class world-class adj. 1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater. 2. health news service for hospital and doctor websites. This service utilizes myDNA's "Active Content Syndication' (ACS (Asynchronous Communications Server) See network access server. ) technology to enable hospital and doctor websites to micropublish thousands of pages of health news. Any healthcare provider can now display consumer-centric, health news on their website within minutes. "The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the was created on the concept that information should be easily accessible and freely available," said Donald Hackett, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of myDNA Media, Inc. "We believe Real Simple Syndication (RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ) news feeds were a great start but remain difficult to use and generally only include headlines. myDNA's ACS enables healthcare providers to easily integrate complete news articles directly into their websites without the need for technical staff." "We believe healthcare providers want to 'prescribe' trusted content to their patients, but thus far cannot because of limited budgets to fund their website development," says William Rice William Rice may refer to:
Two recent studies indicate growing consumer interest in accessing health news and healthcare provider websites. Manhattan Research, LLC's Cybercitizen Health 4.0 showed over 16 million consumers accessed hospital websites during 2004, a 60% increase from 2002. Additionally, the WashingtonPost.com and Nielson/NetRatings reported that 60% of consumers surveyed reported daily visits to online news sources.
-- Doctor and hospital website managers can easily micropublish
relevant health news within their websites with myDNA's ACS
technology by integrating a simple HTML tag into their
webpages. Please visit
http://www.mydna.com/aboutus/aboutus/syndication for more
information.
-- Consumers can easily receive myDNA's news headlines directly
into a Yahoo or MSN personalized homepage or into a RSS
reader. Please visit
http://www.mydna.com/resources/news/rssinfo.htm/ for more
information.
-- Additionally, consumers can receive news updates via myDNA's
free newsletter service, which is available at:
http://www.mydna.com/subscriptions/maillist_form.html?email=&
newsLetter=Subscribe (Due to its length, this URL may need to
be copied/pasted into your Internet browser's address field.
Remove the extra space if one exists.)
"Offering free health news to doctors websites is just the beginning of our multi-part strategy," said Mr. Hackett. "We will continue to leverage our technology solutions to broaden myDNA's content distribution and monetization Monetization The securitization of the gross revenues of a contract. opportunities." myDNA is integrating health-centric advertising into each news article syndicated to ACS participating websites utilizing 24/7 Real Media, Inc.'s Behavior Targeting technology to display the most relevant advertisement. About myDNA Media, Inc. myDNA Media, Inc. provides consumers access to health information and services from its network of interactive properties, which include an eHealth portal, http://www.myDNA.com, a health centric Internet Yellow Pages directory, http://www.1-800-Schedule.com and leading news channel, http://www.myDNA.com/resources/news/index.html and several destination websites. For additional information about myDNA Media Inc., please contact Mr. Donald Hackett at don@myDNA.com or 512-627-4121. |
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